Using DS to keep a campus safe June 16, 2008 by Dave HaynesYou can tell alot about the quality of the presentations at a conference by how many people are firing up their laptops and fiddling about with their BlackBerries. Suffice to say, there was a fair amount of idle email checking this morning during the opening presentations at the Strategy Institute’s conference here in Las Vegas, …
InfoComm '08 opens with Strategy Institute conference June 16, 2008 by Dave Haynes There’s a lot more than digital signage going on with infoComm, a massive AV show whose organizers decided June in Las Vegas would be a smashing idea. It’s a little hot. But drinking a lot of beer is no longer recreation, just necessary hydrating. The latest incarnation of the Strategy Institute series of DS-focused shows …
PEI start-up unveils networked screensaver June 12, 2008 by Dave HaynesMark Hemphill sent me a note yesterday to let me know about his new company ScreenScape, which is offering an entry level digital signage app that is a spin on the networked screensaver concept. The company is based in Prince Edward Island and grew out of a university project in that pretty little part of …
Surface tables plugged in at Rio in Vegas June 12, 2008 by Dave Haynes I failed miserably in my recent attempt to find an AT&T store in Manhattan that had the Microsoft Surface thing happening at its location. I’ve got the GPS DNA, but all those tall buildings and east and west this and thats can throw a guy off. However, I know where the Rio is in Las …
Troop movements June 11, 2008 by Dave HaynesMartin Klett, the longtime VP Operations at Toronto-based ShopCast, left that WalMart TV gig a couple of months ago and has now hooked up as Senior Project Manager at OneStop Media Group, also based in Toronto. Onestop runs the screen network on TTC platforms, as well as screen networks for Sporting Life and Hilton Canada. …
Turning shoppers into a buncha fruits June 10, 2008 by Dave Haynes The UK-based Daily DOOH blog has a Canuck contributor who picks up on stuff happening over here, including things I flat miss – like a clever digital poster for SunRype juices. An interactive ‘fruit mirror’ features a camera and specially designed graphics program that instantly animates people or objects onto a 62’’ LCD screen as …
TruMedia prez calls for proactive privacy policy to counter NY Times fuss June 10, 2008 by Dave HaynesUndoubtedly concerned that other journalists will steadily recycle that torqued New York Times article about the privacy horrors of face tracking, the president of one of those audience measurements has written a letter to the newspaper suggesting he and his competitors expressly promise they will not store images of consumers or other information that could …
First nCap, now nCapsule June 10, 2008 by Dave Haynes Vested interest alert – my stuff is under the hood on this thing. With that declared, I wanted to do a write-up on a very sexy new spin on a digital endcap, that grew out of the product that was launched by Toronto-based Artisan Complete a couple of months ago at GlobalShop, and generated a …
Wobbly economy changing shopper habits … and network strategies? June 9, 2008 by Dave HaynesMediaPost has an article this morning about how the recession is changing the way consumers have been shopping for the last many, many years. A new study shows that consumers are reversing decades-long trends, shunning convenience and healthier foods in search of bargains. For example, the IRI study, called “IRI Times & Trends Special Report: …
OVAB chair promises guidelines by early summer June 6, 2008 by Dave HaynesThe latest Media Post Digital Outsider has a Q and A with an old post-merger boss, Mike DiFranza of Captivate Network, who talks about where the company has been and where its going. DiFranza is also one of the founders and the current chair of OVAB, and he talked about the much anticipated guidelines the …
