Surface tables plugged in at Rio in Vegas July 18, 2008 by Dave Haynes I failed miserably in my recent attempt to find an AT&T store in Manhattan that had the Microsoft Surface thing happening at its location. I’ve got the GPS DNA, but all those tall buildings and east and west this and thats can throw a guy off. However, I know where the Rio is in Las …
Troop Movements July 18, 2008 by Dave HaynesMartin Klett, the longtime VP Operations at Toronto-based ShopCast, left that WalMart TV gig a couple of months ago and has now hooked up as Senior Project Manager at OneStop Media Group, also based in Toronto. Onestop runs the screen network on TTC platforms, as well as screen networks for Sporting Life and Hilton Canada. …
Turning shoppers into a buncha fruits July 18, 2008 by Dave Haynes The UK-based Daily DOOH blog has a Canuck contributor who picks up on stuff happening over here, including things I flat miss – like a clever digital poster for SunRype juices. An interactive ‘fruit mirror’ features a camera and specially designed graphics program that instantly animates people or objects onto a 62’’ LCD screen as …
TruMedia prez calls for proactive privacy policy to counter NY Times fuss July 18, 2008 by Dave HaynesUndoubtedly concerned that other journalists will steadily recycle that torqued New York Times article about the privacy horrors of face tracking, the president of one of those audience measurements has written a letter to the newspaper suggesting he and his competitors expressly promise they will not store images of consumers or other information that could …
First nCap, now nCapsule July 18, 2008 by Dave Haynes Vested interest alert – my stuff is under the hood on this thing. With that declared, I wanted to do a write-up on a very sexy new spin on a digital endcap, that grew out of the product that was launched by Toronto-based Artisan Complete a couple of months ago at GlobalShop, and generated a …
Wobbly economy changing shopper habits … and network strategies? July 18, 2008 by Dave HaynesMediaPost has an article this morning about how the recession is changing the way consumers have been shopping for the last many, many years. A new study shows that consumers are reversing decades-long trends, shunning convenience and healthier foods in search of bargains. For example, the IRI study, called “IRI Times & Trends Special …
Crappy economy slowing bar traffic July 18, 2008 by Dave Haynes Media Buyer Planner is reporting that fewer people are heading out to bars and clubs and of those that do go, they’re skipping the Grey Goose and drinking Absolut. Nearly 44 percent of bar managers, bar owners and bartenders report a decrease in consumer traffic at their establishments, according to a May 2008 study from …
UnSoldSpace enters increasingly crowded aggregator game July 18, 2008 by Dave HaynesAn Atlanta-based startup has announced its entry into the increasing crowded competition for getting in the middle of advertising transactions in the out of home sector, including digital. Last week it was AdSemble. Now we have UnSoldSpace.com, a Web-based search and broker tool that enables media planners/buyers to sniff out available media and quickly put …
Dep't of Missed Opportunities July 16, 2008 by Dave Haynes Spotted in a press release from a small competitor, for an install in a small, midwest chain drug … The good: the screen is not hanging from the ceiling at about the height of a basketball backboard and is instead on an island fixture down low. The not so: the little taped-on sheet noting the …
DS network offers carbon footprint offsets July 15, 2008 by Dave HaynesSo I’m thinking even the greenest of Green Partiers doesn’t walk by a digital screen and think it’s damn near as bad as a coal-fired generating station. But the things do draw power, I suppose, and therefore have a carbon footprint. In an arguably clever, arguably dubious announcement, an Aussie company has announced it is …
