Network announces it would like to make an announcement July 23, 2008 by Dave HaynesThis had me howling this morning … A press release pops up about a digital screen network getting political for the upcoming U.S. election. Cool, I think, as even in a down-market there will be a tanker-load of money spent by politicos this fall by everyone from Obama down to local comptrollers … and some …
Network announces it would like to make an announcement July 23, 2008 by Dave HaynesThis had me howling this morning … A press release pops up about a digital screen network getting political for the upcoming U.S. election. Cool, I think, as even in a down-market there will be a tanker-load of money spent by politicos this fall by everyone from Obama down to local comptrollers … and some …
How consumers are using mobile direct advertising July 23, 2008 by Dave Haynes Many of us are trying to bend our brains about the how the relationship between interactive mobile and digital screen networks is supposed to work. One of the key challenges has been trying to sort out how consumers might interact with advertising, and how that correlates to screens. We offer no answers here, but have …
How consumers are using mobile direct advertising July 23, 2008 by Dave Haynes Many of us are trying to bend our brains about the how the relationship between interactive mobile and digital screen networks is supposed to work. One of the key challenges has been trying to sort out how consumers might interact with advertising, and how that correlates to screens. We offer no answers here, but have …
Shifting to my own domain … at some point July 22, 2008 by Dave Haynes When I started this thing I was under the spell of a British CEO at my old employers, who convinced me the world was moving away from the term digital signage. Screen media was the handle that was to be on the tip of every tongue! Well, clearly I’d skipped my meds that day, yet …
NEC starts dabbling with face recognition for digital signage July 22, 2008 by Dave Haynes From a Japanese technology publication … NEC Corp has developed a digital signage system that determines the gender, generation and other attributes of a person standing in front of a disp lay using a face recognition technology and outputs advertisements on the display according to them. The system is being used at “Odaiba Bokenoh Final,” …
NEC starts dabbling with face recognition for digital signage July 22, 2008 by Dave Haynes From a Japanese technology publication … NEC Corp has developed a digital signage system that determines the gender, generation and other attributes of a person standing in front of a disp lay using a face recognition technology and outputs advertisements on the display according to them. The system is being used at “Odaiba Bokenoh Final,” …
The Neo Factor July 22, 2008 by Dave HaynesNeo Media is a client, but I’m not at all involved with their activity on the other side of the Atlantic – where the company seems to be getting a real vote of confidence in the marketplace. As AKA and others have reported, the UK-based mall and bar network Avanti Screenmedia had been struggling for …
Yes, but will Vagisil do something? July 22, 2008 by Dave HaynesAs reported on the Minicom blog and elsewhere on the web … An advertising world first has been launched in London – pitvertising, reports Ananova. The innovative new concept uses digital TV screens built into the armpits of shirts. It was developed by deodorant manufacturer Right Guard as the ideal way to market its products. …
Wal-Mart taking in-store TV network in new, much better direction July 22, 2008 by Dave HaynesAdrian’s Daily DOOH portal has a piece written by on the original chroniclers of this industry, Bill Collins, on the plans for a complete revamp of the Wal-Mart TV network. Anyone who’s wandered into a US Wal-Mart store has seen the network and been wholly underwhelmed by the scattering of CRT TV screens, way up …
