Video: Using McDonald’s New Self-Ordering Kiosk To Get A Very Big Mac May 28, 2015 by Super User Here’s a somewhat warped look at the Create Your Taste digital ordering kiosks that McDonald’s is testing in some U.S. outlets. A guy named Moshe Tamssot decided to push the ordering system to its limits – and eat enough to feed a Sudanese village – by pounding the touchscreen + sign on every optional item …
German Digital OOH Campaign Aims At Women; Tells Men To Move On May 21, 2015 by Super User The whole serve an ad based on gender and age range things has never really caught on in digital OOH or retail, but here’s an example of something I think actually works because the gender piece is front and center, and it’s meant to be funny and engaging. It’s a digital poster campaign for a …
A Holiday Video Gift For Networks, From Freshwater December 4, 2014 by Super User The good folks at Freshwater Digital Media Partners, in Grand Rapids, Michigan, have shot and produced a lovely holiday season spot that digital signage networks are free to download and run on their screens. The live action spot, called Gloves: The Gift Of Giving, has all its rights cleared for the location, actors and music, for unlimited …
Videos: Samsung’s Smart, Entry-Level Marketing Play November 24, 2014 by Super User This is smart marketing, with several things in play. Get some use cases happening in the marketplace via a simple, small business contest. Make the winners your product ambassadors. Then put them on an easily shared, familiar medium, instead of relying on trade publications to preach to the converted and jaded. And then time the …
Video: The Thinking Behind 9/11 Museum’s Interactive November 10, 2014 by Super User This is worth a watch, via Wired. Jake Barton’s company, Local Projects, designed the interactive elements for the 9/11 Memorial Museum in New York, as well as the amazing interactive wall at the Cleveland Museum of Art. He had the most interesting in what was a string of great talks at last week’s SEGD Xlab …
Video: DSrupted 2014 October 27, 2014 by Super User The good folks at the video production group Studio 10 shot a pile of interviews and B-roll to put together a reel for a client of mine during last month’s DSrupted conference in Toronto. As a favor I got them to also put together a highlight reel for the event, which will do little to …
Free Download: Halloween Greeting October 15, 2014 by Super User Charlotte solutions provider 11 Giraffes has posted a free HD video download of a Happy Halloween greeting useful on just about any network. There are no evident strings attached, and no branding. I’ll make the reasonable assumption this drives some curiosity and traffic to the website.
Using Video To Get Your Message Out March 26, 2014 by Super User This is a visual medium, so I have regularly harped away about how few companies use video to market their products, services or successes. There’s some really good stuff out here and there, but it can cost a bunch of money to produce, and budget fears probably stop a lot of video ideas in their tracks. …
Your Baby’s Ugly October 25, 2013 by Super User Here’s an audio-backed version of the presentation I did at the October 2013 DailyDOOH Digital Signage Investor Conference in NYC. It’s about 25 minutes but moves along nicely. Enjoy (I hope).
Companies Using Video Scribing To Market Their Digital Signage Products October 10, 2013 by Super User Video scribing is a nice, relatively inexpensive way to get product information and concepts across in a visually interesting, but familiar, way. It’s essentially whiteboard drawings captured and sped up, and given a background narrative audio track. A few companies in this sector are using them to market their products, most recently the software company …
