OAAA and Leading Platforms Unite for First-Ever Programmatic OoH Transparency Pledge November 7, 2025 by John Berkovich The Out of Home Advertising Association of America (OAAA) has announced the launch of the industry’s first Programmatic OoH Transparency Pledge, developed in partnership with leading programmatic platforms including Broadsign, Perion, Place Exchange, Viooh, and Vistar Media. The initiative establishes a unified framework for integrity, accountability, and openness across programmatic out-of-home transactions. Drawing inspiration from …
