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Spectrio’s 2025/26 Review: Emily McCue on How to Bring Real Revenue to Instore Media Costumers

Year in Review by Emily McCue, Spectrio (Image: Spectrio)

In 2025, businesses began demanding clear returns from in-store screens, pushing the industry away from static displays toward systems that react to customer behavior, timing, and context, and that can also generate direct revenue. Against this backdrop, Spectrio invested in partnerships, platform reliability, and large-scale deployments to adapt to changing retailer expectations and prepare for …

OAAA and Leading Platforms Unite for First-Ever Programmatic OoH Transparency Pledge

Out Of Home Advertising Association

The Out of Home Advertising Association of America (OAAA) has announced the launch of the industry’s first Programmatic OoH Transparency Pledge, developed in partnership with leading programmatic platforms including Broadsign, Perion, Place Exchange, Viooh, and Vistar Media. The initiative establishes a unified framework for integrity, accountability, and openness across programmatic out-of-home transactions. Drawing inspiration from …