Tourism Marketing-Focused Infotainment Network Straddles Three EU Countries March 16, 2023 by Super User This is an interesting tourism marketing network that’s funded, or at least partially funded, by digital OOH advertising. The Lake Constance Infotainment Network is focused around Lake Constance – an alpine cross-border region where Germany, Switzerland and Lichtenstein meet. The screen network is designed to reach, inform, and inspire visitors at locations around the lake. …
Atmosphere Says Its Digital OOH Streaming Network Now Reaches 100M Viewers Monthly March 16, 2023 by Super User The Austin-based digital OOH streaming platform Atmosphere says it just hit a major milestone this week, with its installed footprint now reaching 100 million unique monthly viewers in places like bars, fast food restaurants, gyms and waiting rooms. The company says that represents almost 5X growth in its audience in the past year. It says …
First Waterfalls, Then Aquariums, And Now There Are Digital Campfires March 15, 2023 by Super User Display technology has been set up to emulate all kinds of things – from waterfalls to virtual ceilings and digital chandeliers – but I think this is the first time I have seen screens clustered together to emulate a campfire. It is in the Frankfurt flagship of the outdoor’s-focused retailer Jack Wolfskin, a German brand …
Do Media Owners Need To Go All-In On Programmatic DOOH? March 14, 2023 by Ben Abbatiello Guest Post: Ben Abbatiello, Hivestack As the global economic outlook continues to become more uncertain, there is one thing that the advertising industry can agree on: even when budgets are tight, advertising should not be paused — in fact this could be the most important time to reach audiences with precision. Both the 2008 recession …
Harvard Research Confirms E-Paper Displays Easier On Eyes March 14, 2023 by Super User I doubt eye strain is much of a factor when end-users and their solutions providers make choices about screens to use for digital signage jobs, but it is still interesting to see peer-reviewed research that confirms e-paper displays are much easier on the eyes than LCD and LED displays. A study on the effects of …
What Does Silicon Valley Bank Failure Mean For Digital Signage Industry? Hard To Say … Yet March 13, 2023 by Super User Weekend e-mails with some industry contacts were all about what was going on with the run on, and then failure of, Silicon Valley Bank and what that might mean for some companies in the digital signage ecosystem. There was already talk of 2023-24 looking like a very rough stretch for companies that are still growing …
Germany’s Cyreen Puts Intelligence In Shopping Carts To Track In-Store Screen And Marketing Impacts March 10, 2023 by Super User Our German language content partners invidis had a post up recently about a Frankfurt start-up called Cyreen, which consumer behavior analytics for retail environments, and is touting the sales impacts of retail media screens. Cyreen’s retail media technology – Connecting Ad-Impressions with a Purchase (CAP) – has the ability to tie in-store messaging impressions down …
Hologram-ish Transparent LCD Used To Virtually Greet, Guide Visitors At Amsterdam Office Complex March 10, 2023 by Super User Here’s an interesting real world application of those shower stall-like, hologram-ish transparent LCD units – making a life-sized and live host available to visitors at a building, even though the host is located in another part of town. The Dutch start-up Holoconnects worked with D&B The Facility Group to set up what’s called a holobox …
LG Launches Training Academy Aimed At Boosting Awareness, Expertise For Direct View LED March 9, 2023 by Super User One of the reasons many LED manufacturers market fixed-size all-in-one LED displays is that their partner ecosystems include a lot of companies and people who don’t fully have their heads around how these kinds of display projects come together. The challenge with that approach is that bundled solutions can limit what might get pitched and …
Slovak Bus Line Kits Out New Terminal With 80+ Passenger Update Screens March 9, 2023 by Super User Several new or updated airport terminals have come online in the past year kitted out with displays that help inform and guide passengers, and it’s the sort of thing that can also serve other mass transport hubs well – like this new bus terminal in Slovakia. The new bus station in the Nivy shopping center …
