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Intersection Launches IRLX to Drive Experiential Brand Engagement in American Cities

Intersection Launches IRLX to Drive Experiential Brand Engagement in American Cities

Intersection has announced the launch of IRLX, a new experiential division designed to deepen brand engagement in public spaces across major U.S. cities. Building on Intersection’s long-standing presence in major American markets, IRLX blends digital storytelling, OoH scale, and live interaction to deliver immersive campaigns that go beyond traditional advertising. The division, Intersection says, will …