UK Startup Touting Cargo E-Bikes Supported By DOOH Ad Screens April 4, 2024 by Dave Haynes It is almost, now, a given that anything with a large surface area that’s out in the public is going to get a screen slapped on it to (hopefully) generate some advertising revenue, to supplement whatever the core business might be. We’ve seen ad screens on the sides of buses, cargo trucks, boats and barges, …
LED, Shelf-Edge Ribbon Displays Drive Experiential For Nail Polish Retailer Pink Gellac April 4, 2024 by Dave Haynes I almost closed the tab when I read Let’s Get Phygital! up high on the case study page, but I persevered because I wanted to get a sense of what the Dutch retail solutions firm First Impression did for the beauty brand Pink Gellac in its stores. The intent was to create something so visually …
Distributor Exertis Pro AV Shutting Down Canadian Operations April 3, 2024 by Dave Haynes There’s no formal announcement on the company site, but it appears very much that distributor Exertis Pro AV is leaving the Canadian market. Exhibit A is a Linkedin post noting that the company’s “closing sale is in its final days, and the savings are too good to pass up!” Exhibit B is a somewhat cryptic …
LinkNYC DOOH Ad Totems Set For $20M In Upgrades April 2, 2024 by Dave Haynes The widely-deployed LinkNYC digital OOH ad network on the sidewalks of New York City has had a spotty business history since it was launched a decade ago, culminating with a New York state audit noting in Sept. 2021 revenue and build-out shortfalls. But there is evidently enough confidence in the media model that $20 million …
40-Meter-Tall Projected Wave Filled Interior of Reimagined Gas Storage Tower In Germany April 1, 2024 by Dave Haynes Here’s an interesting use of blended projectors that create 40-meter-tall visuals on a screen inside a gas storage cylinder that’s been made into an exhibition space near Essen, Germany. The Wave, as it is called, is paired with a translucent screen on the floor to deliver some 1,200 sq. meters of underwater-themed visuals, as part …
Mimo’s Flashcast Device Aimed At Simplifying Mass Notifications Across Complicated Screen Networks March 28, 2024 by Dave Haynes The small form-factor display manufacturer Mimo Monitors has started marketing the beta release of a little box that’s designed to do rapid alerts across digital signage and other, similar kinds of large footprint networks. Called Mimo Flashcast, the little sub-$140 box puts a visual alert overlay on screens – based on auto-triggered messaging pushed by …
BT, Global Expanding High Street Ad Totem Network In UK By As Many As 2,000 Sites March 27, 2024 by Dave Haynes UK telecoms giant BT Group and its business partner Global are evidently finding success with a conversion of payphones on public sidewalks to what it calls Street Hubs – display totems that have multiple functions but exist mostly to run DOOH advertising. The companies have announced that up to 2,000 more conventional BT payphones and …
Uniguest, Allbridge Partner On Chasing, Servicing Hotel, Senior Living Sectors March 26, 2024 by Dave Haynes Nashville-based Uniguest has long been focused on the hospitality and senior living industries for its technology solutions, including digital signage and in-room TV, so it makes sense that is has signed on a reseller partner that also sells what it calls property technology into the same sectors. Allbridge, is now a Uniguest Digital Engagement Platform …
Gentilhomme Gets Nod For Digital Content Work At JFK Airport’s New Terminal One March 26, 2024 by Dave Haynes A good example of the lengthy lead times involved in experiential digital in public spaces is word that the visual design and creative teams have been announced for work that won’t be seen for another two years, when what’s called New Terminal One at JFK Airport in New York is expected to open its first …
New Las Vegas Event Facility Atomic Golf Has 250+ LG Screens And Endless Visual Bling March 25, 2024 by Dave Haynes LG has been known to have networking events during Vegas trade shows at Top Golf, but something tells me that if an LG social event is scheduled during InfoComm in June, it might be at the other end of the strip, at a just-opened driving range called Atomic Golf. From a remote perspective, the new …
