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Managed Services Models Shift Digital Signage from Integrator to MSP

Seoul Airport (Image: invidis)

Digital signage is steadily shifting from an integration-centric business model to an operations-driven one, with managed services emerging as a defining feature. What began with outsourcing operational responsibility has expanded to encompass consulting, software development, and comprehensive end-to-end support.  As digital transformation accelerates, customers are moving away from fixed-price and time-and-materials contracts in favor of …