Tracking audiences via GPS February 14, 2008 by Dave HaynesHere’s what I think is a pretty unique take on tracking the movement of people as they go abouit their days and get exposed to all kinds of out of home media – hand them a GPS gizmo and then track where they go. In the UK Postar, reads an article, the audience research body …
Microsoft demos its ideas on next-gen advertising technologies February 6, 2008 by Dave Haynes People love to kick around Microsoft for often being a little behind the real curve, but Steve and the guys have market share, money and a lot of very bright people … so scoff at your peril. That said, the Microsoft demo fest the company did for its next-generation digital advertising technologies Tuesday in Redmond …
Revisiting the 720P vs 1080P thing February 4, 2008 by Dave HaynesBeing a sales monkey, I have this conversation about once a day with someone. The prospect rattles through what they’re looking for, and throws in that they want their content playing out at 1080P. Then I ask, “Ok, why not 720P, which is just peachy as HD goes?” “Well,” they say, “Yeah, but 1080 is …
Revisiting the 720P vs 1080P thing February 4, 2008 by Dave HaynesBeing a sales monkey, I have this conversation about once a day with someone. The prospect rattles through what they’re looking for, and throws in that they want their content playing out at 1080P. Then I ask, “Ok, why not 720P, which is just peachy as HD goes?” “Well,” they say, “Yeah, but 1080 is …
New play gives retail POS away in return for ad screen January 25, 2008 by Dave Haynes When I was in downtown Toronto Thursday I squirted out of the parking garage and smack into a food court, which included a pita sandwich place with a curious little screen parked on the counter right at cash. It was segmented screen with a video ad running in the main window, with a printer in …
Non-line of sight Internet presents different option for screen networks December 19, 2007 by Dave HaynesI try really hard not to write about my company’s pots and pans or hype my clients, but something one of my clients is doing is quite interesting and unique, and more than worth passing on. The guys at Toronto-based Blast Media, who operate the The Bar Channel (which is focused on info and ad …
Cisco's strategy dissected by SearchNetworking November 16, 2007 by Dave HaynesGood piece in the propeller-head online publication SearchNetworking about how Cisco has been putting all the pieces together, including the Tivella acquisition, to dominate the enterprise video distribution market. Several strategic acquisitions indicate that Cisco is setting itself up to become a dominant force in next-generation enterprise IP video applications like digital signage, interactive advertising …
Oh dear … November 9, 2007 by Dave Haynes Four giant suspended LED curtain thingdoodles, at the main Bay department store in Toronto, all blue-screened the last few days. As reported on BlogTO
The murky world of digital signage November 8, 2007 by Dave HaynesThere are at least a couple of companies out there, probably more, that have devices that essentially sniff network broadcast signals, always looking for TV commercial breaks. When it is advertising time, the gear switches over to in-house advertising in one way or another. It is a means by which a company can take something …
Is Google finally dipping toe in our waters? November 8, 2007 by Dave HaynesAs reported on CNN’s website: As part of a partnership to be announced Wednesday, the online search leader will dispense driving directions at thousands of gasoline pumps across the country beginning early next month. The pumps, made by Gilbarco Veeder-Root, include an Internet connection and will display Google’s mapping service in color on a small …
