What does an ideal industry event look like? June 5, 2008 by Dave HaynesI was asked the other day to provide my point of view on what I think a good digital signage industry event would be all about, with the notion of this helping to pull something together that is not for profit and therefore not driven by vendor interests. I have my own thoughts, but would …
Are we really that news starved? June 5, 2008 by Dave HaynesThomson’s Premier Retail Networks Inc. (PRN), a provider of digital media solutions at retail, and the Associated Press (AP), a source of global independent news and information, have announced a programming agreement to present a unique blend of AP news content on PRN’s Checkout TV network in supermarkets and retail stores nationwide. PRN operates the …
Small company, Samsung bag big Vegas strip project June 4, 2008 by Dave HaynesThis deal has been at play for a while now, but finally got announced this week: big fella screens installed into bus shelters along Las Vegas Boulevard. Now, the idea is not to market to bus passengers in that city – given it is often faster to walk that strip than to ride in a …
Asus unveils small, cheap box that will make people go, “Hmmm….” June 2, 2008 by Dave HaynesSo I’m not the guy you would go to for advice on PCs for digital signage. But I do know what people are looking for: small, cute, fanless and cheap. They often leave out sufficiently powered and reliable. The new Asus EEE box due out in July certainly meets the small, cute, fanless and cheap …
Asus unveils small, cheap box that will make people go, "Hmmm…." June 2, 2008 by Dave HaynesSo I’m not the guy you would go to for advice on PCs for digital signage. But I do know what people are looking for: small, cute, fanless and cheap. They often leave out sufficiently powered and reliable. The new Asus EEE box due out in July certainly meets the small, cute, fanless and cheap …
"Brand activation" conference announced for NY in fall June 2, 2008 by Dave HaynesThe Strategy Institute has announced a second Brand Activation Using Digital Out-of-home Media (there’s a mouthful) conference in New York on Sept. 9th and 10th.The conference agenda so far looks a little skeletal, but then it is three months out. According to a press release: “The Summit will serve as a forum for top advertisers …
DS software play creates rewards program for resellers June 2, 2008 by Dave HaynesAKA has a piece about Toronto-based software company Rise Vision starting a rewards program for its reseller channel. In a nutshell, a 10 per cent credit towards future purchases (and resale) of Rise Vision’s software, which is Software as a Service based. The Rise Rewards scheme allows resellers to earn cash toward future purchases of …
MSNBC’s Spectra news viewer a very different spin June 2, 2008 by Dave Haynes I have been fiddling for a few days now with MSNBC’s Flash-based news viewer, which takes a dramatically different approach to visual presentation of news headlines. Instead of news tickers or simple, stacked headlines, this is a color-coded tornado of Flash cards that swirl in a vortex on the screen. Spectra merges the news …
Sales Account Executive Digital O.O.H. Media Sales, Toronto, ON June 1, 2008 by Dave HaynesToronto, ON Head Office – ADCENTRICITY specializes in Digital OOH media allowing Brands and Media Planners/Buyers a “1 Plan, 1 Buy, 1 Bill” solution across North America, allowing for strategic media planning decisions and effective media investments in the Digital Out-Of-Home medium. ADCENTRICITY delivers advertising campaigns across 17 different main categories of digital place based …
Intermediate Web Application Developer June 1, 2008 by Dave HaynesAdcentricity is a media planning and sales company in the digital signage industry. Our competitive edge is the technology we’ve developed to target advertising in the US and Canada by demographic and by micro-geography (right down to the postal code and zipcode level). We are a well-funded, year-old company, and we’re growing. In this role, …