Wobbly economy changing shopper habits … and network strategies? July 18, 2008 by Dave HaynesMediaPost has an article this morning about how the recession is changing the way consumers have been shopping for the last many, many years. A new study shows that consumers are reversing decades-long trends, shunning convenience and healthier foods in search of bargains. For example, the IRI study, called “IRI Times & Trends Special …
Ashvertising entertains banned smokers July 6, 2008 by Dave Haynes This is quite clever. Stuart Pickard of Vertigo Group sent me a note pointing out a Belgium company that is installing hybrid ashtrays and digital posters outside of bars and restaurants. The theory, of course, is that with smoking in public places now banned in many countries, the poor, addicted slobs and slobettes have to …
AdFlow's interactive gear helps peddle Koodo handsets June 24, 2008 by Dave Haynes Despite near daily barrages from my backyard potato cannon, the guys just up the road from me at AdFlow have managed to keep the doors open and conduct business. Note to self: Must adapt cannon to sweet potatoes. Anyway, the AdFlow guys have ignored the constant splats and swung a deal with Koodo, the pay-per-use …
Why outdoor's going digital June 23, 2008 by Dave HaynesTrade publication MediaWeek rang up some of the big fellas in the outdoor business to chronicle where they’re at right now in digital deployments, and determined just a teeny fraction of the potential stock has gone from plywood and paper to LED walls. By year’s end, the big three outdoor companies in the U.S. will …
Utterly amazing LED wall at Philly's new Comcast Center June 21, 2008 by Dave Haynes When I swung by the company booth at infoComm, Barco’s John Youngson was just about imploring me to go have a look at some content running on one of its booth LCDs. It was for a new landmark office tower in Philadelphia, called the Comcast Center, that has taken the bar for digital signage content …
InfoComm day 1 June 19, 2008 by Dave Haynes Crazy hot. Not a cloud to be seen. Pretty busy inside, though compared to Day 1 at DSE a few months ago the traffic was nothing. It was mercifully free (well … almost) of AV integrators wandering up and asking what we did. I expect that tomorrow, as day 1 at a show is usually …
Everybody do the all in one hustle June 19, 2008 by Dave HaynesIs it just me, or is the all-in-one, digital signage in a box, easy as 1-2-3 thing suddenly popping up here and there and everywhere. EK3 recently unveiled DigiPost. Wirespring was showing one off at a conference the other day. Mediatile has been peddling that concept since forever. Same with MagicBox. And day one of …
The next wave of projectors June 17, 2008 by Dave Haynes The use of projectors for digital signage has always been limited by a couple of critical factors: the short lifespan of the bulbs, and the cost of servicing (mostly to swap those 2000-hour bulbs). So many people have been watching with fascination as projector systems get smaller and smaller … and smaller. This is still …
Surface tables plugged in at Rio in Vegas June 12, 2008 by Dave Haynes I failed miserably in my recent attempt to find an AT&T store in Manhattan that had the Microsoft Surface thing happening at its location. I’ve got the GPS DNA, but all those tall buildings and east and west this and thats can throw a guy off. However, I know where the Rio is in Las …
Turning shoppers into a buncha fruits June 10, 2008 by Dave Haynes The UK-based Daily DOOH blog has a Canuck contributor who picks up on stuff happening over here, including things I flat miss – like a clever digital poster for SunRype juices. An interactive ‘fruit mirror’ features a camera and specially designed graphics program that instantly animates people or objects onto a 62’’ LCD screen as …
