Great new Samsung creative for LED board August 6, 2008 by Dave Haynes Found on AdRants …Here’s a piece of digital creative for a giant, mondo billboard in Times Square, announcing the partnership between Samsung and the Beijing Olympics. It would be long for most screen networks, but good enough it might actually get people to stop. Done by Tronic Studios. It is a big file and hard …
Adcentricity building out board August 6, 2008 by Dave HaynesWith funding in place and a second office opened in New York, Toronto-based network ad sales aggregator Adcentricity has started adding to its board – the newest a well-connected media and telecom guy.Kevin Shea is joining the ADCENTRICITY Board of Directors, reports Broadcaster. ADCENTRICTY INC. provides planning and buying services for Digital Out-of-Home media. Shea, …
Zoom planning to double digital network over coming year August 5, 2008 by Dave HaynesOk, back from a weekend of bagpipes (kids), beers (me) and monsoon rains (Mother Nature). No PC. No blogging.There’s not that much I missed, but I did read some very encouraging news from Zoom Media’s US operation (note – a company client), which has stuck its wet finger in the economic air and decided to …
Shakeout expected to continue in US retail August 1, 2008 by Dave Haynes Retail watchers say the wobbly US economy is not in meltdown mode, but the spate of store closings across that country is by no means over, reports Media Post.Yes, there will be more to come: In its most recent report, the International Council of Shopping Centers predicts that close to 144,000 stores–or about 36,000 per …
PRN to show Olympic highlights July 31, 2008 by Dave Haynes Oh dear, can I even reference the event — you know, the big, smoggy athletic and advertising festival in China — without the licensing police banging on my door.Here goes:Thomson’s Premier Retail Networks, Inc., the world’s most experienced provider of digital media solutions at retail, has been selected as the exclusive provider of NBC Olympics …
DSE ‘09 announces breakout show for something pretty much everyone at DSE does July 30, 2008 by Dave HaynesThere’s a reason for this … just what, we’re not sure. Digital Signage Expo (DSE) will introduce a new Out-of-Home Network Show, Feb. 25-26, 2009, in Las Vegas, reports Digital Signage Today. “We are introducing the Out-of-Home Network Show to showcase private networks, an innovative result of the digital signage industry, because they are becoming …
New research halves standard number on buying behavior July 30, 2008 by Dave HaynesMarketers have for ages been talking about how 70 per cent of purchasing decisions are made in the store. But new research from OgilvyAction suggest the real number is more like half that – 34.9 per cent. According to the study, reports Retail Wire, 39.4 percent number is the real number of consumers who wait …
Industry experts weigh in on Wal-Mart TV 2.0 July 30, 2008 by Dave Haynes The online discussion forum Retail Wire attracts a very knowledgeable crowd — what it calls a Brain Trust — to comment on various issues of the day, including recent news that Wal-Mart is taking its in-store video network in a new direction. This is a site requiring registration, but it’s free, and worth the few …
