OOH, that's a good puppy! November 13, 2008 by Dave Haynes Here’s a very clever, very engaging piece of creative for an outdoor street-level board in Australia, as noticed in the blog Ad Goodness, via Ad Rants.As the winner of JCDecaux’s innovate competition, Whybin\TBWA\TEQUILA, won $100,000 worth of media and production from JCDecaux for their client PEDIGREE®. The winning entry created by Kara Grey at TEQUILA\, allows passers-by …
Bad server, BAD! November 13, 2008 by Dave HaynesMy VERY expensive hosting service (I think I pay something like $5 a month) has been up and down and mostly down today, so if you have been trying to get on, you’ve likely been thwarted.Seems to be OK now.
Sign of the times: In-store private networks open up to ads November 13, 2008 by Dave HaynesExpect to see more of this, given the state of retailing.Two of the networks run by Channel M, which produces the content for and manages several in-store TV networks, are opening up their programmning to allow third-party advertising.The networks running in Ashley Furniture and ecko had been entirely store-focused, but will now allow 30-second spots, …
JADN event next week in Montreal November 12, 2008 by Dave HaynesThe lineup and plan is set for the first JADN.TV event up in Montreal – a more organized variation on the Toronto mixers, notably different in it having a formal agenda and speakers, and no beer pong. It’s a very well-done event and I’d recommend people make the effort if they are Montrealers or are going to …
Media analyst Jack Myers on ad spend outloook: not so good November 12, 2008 by Dave HaynesFrom an interview in eMarketer, with media analyst and, his word, futurist, Jack Myers:eMarketer: Jack, you’ve been looking into the future of advertising for several decades now. Has it ever appeared so gloomy?Jack Myers: No, it hasn’t. The signs have been there for several years that we were going to hit this wall—but it’s come more quickly than …
Record crowd at mixer November 12, 2008 by Dave HaynesBy my count we had some 50 people, maybe more, at last night’s industry mixer in Toronto — with the bottom level of Six Steps pretty much filled up by 7 pm and not thinned out until after 9.Along with the usual suspects, there was a great mix of people from all aspects of the …
The remaining few… November 12, 2008 by Dave HaynesI would not be surpised to see some of the remaining few following the Saas road in the upcoming months. Is Saas still a selling point in DS or too common to take note ?
Reminder: Mixer is tonight November 11, 2008 by Dave Haynes A reminder that the latest industry mixer is tonight in Toronto.The event is this time sponsored by Premier Mounts. That means they will slap down the credit card at the end of the night.The locale is the same as the last two – Six Steps Restaurant and Lounge at 55 Colborne Street, in downtown Toronto. It is just east …
PRN to unveil new shelf-edge screen solution at In-Store Expo November 11, 2008 by Dave Haynes The In-Store Marketing Expo opens in Las Vegas tomorrow, and there will be a few companies there showing their latest retail-centric pots and pans. It’s not a digital signage show, but digital is definitely starting to have an impact on retailing and the companies that provide the merchandising solutions into retail. Among the companies showing stuff …
Mixer Tonight November 11, 2008 by Dave HaynesLooking forward to seeing everyone tonight! If you are new and shy (in this industry?) don’t hesitate to come out!
