Strategy's DOOH event, with CODA, cancelled April 16, 2009 by Dave Haynes The Strategy magazine digital out of home event that was planned for next week in Toronto has been canceled due to weak ticket sales.It’s unfortunate because there was a pretty good roster of ad-oriented speakers lined up, and Canadian Out-of-home Digital Association board member Peter Irwin had worked his butt off to get this pulled together …
Blending audience and playlog data to get an even deeper insight on screen impact April 16, 2009 by Dave Haynes I was just standing in Whole Foods an hour ago, watching the creative on one of the Marketplace Station screens installed in the Oakville store (outside Toronto) and busily throwing the analytics off of their standard numbers by lingering for minutes, not seconds.The screens in the store, along with those in another Toronto location, are running BroadSign-powered …
Neo sets sights on US DOOH market April 16, 2009 by Dave Haynes Neo Media Group has finally come out with formal word that they have designs on building a digital out of home footprint in the US as they have done in Europe, and to a lesser extent, in Canada.The Swiss-based company has retail-oriented networks in several European countries and has screens in the food courts of many …
Gizmodo gadget bloggers photo-tour the 850-screen network at new Mets home April 16, 2009 by Dave Haynes Once in a while, and mercifully only once in a while, a client has asked about whether the pots and pans I sold could support a digital screen network in a place like a ballpark or hockey arena. I even had one that was already doing that sort of thing.But generally speaking, it scares the …
Mixer draws new faces April 15, 2009 by Dave HaynesWell, it is no great reach to suggest nothing draws a Canadian to an event like free drinks.Which is my only logical conclusion as to why last night’s mixer numbers dipped by about half. Sheesh.I also know some people who are regulars couldn’t make it because on travel, commitments, kids, you name it. Those 25 …
Reminder: Toronto Mixer is tonight April 14, 2009 by Dave HaynesThe Toronto industry mixer is tonight at 6:30ish.Six Steps Restaurant & Lounge55 Colborne StreetT – 416.504.4800F – 416.504.4880http://sixstepsrestaurant.com
Experiate does great thought piece on measurement April 14, 2009 by Dave HaynesPaul Flanigan is a relative newcomer to the digital signage blogging community, but almost immediately started writing one of the more interesting ones, called Experiate.He runs the in-store screen network for Best Buy and spends his time thinking (and some spare time writing) about content and the impact of screens. Flanigan has a lengthy post this …
Privacy April 14, 2009 by Dave HaynesDave/Jason – what assurances are you offering the public in relation to privacy here? You are aware of P&G’s problems with RFID I assume?
Noventri jumps the shark April 14, 2009 by Dave Haynes This is what I would describe as a big reach, and funny, in a tortured, silly, shark-jumping kind of way. Somehow or other, the rather relentless freelance PR machine working for a small Maryland-area digital signage company has put Noventri and pop singer Madonna together in the same press release.Madonna Makes an Appearance on Noventri Digital Menu Boards …
DOOH planning network Adcentricity adds mobile Impact April 13, 2009 by Dave Haynes There’s been piles of coverage about this today in various spots, but I will jump in nonetheless and note a press release today by my friends at Adcentricity, who have struck up a deal to get themselves mobile marketing-ready.According to the news release, Adcentricity and Toronto-based Impact Mobile (whose head office is maybe three blocks away from Adcentricity …
