depends… April 30, 2009 by Dave HaynesWhile I agree that audio is easily, and often (flashbacks to early web pages), abused it really comes down to what you are doing, how long your loop is, and how long the your audience must endure the pain of it.
Michael Terni April 29, 2009 by Dave HaynesMichael Terni passed away suddenly on Saturday, April 25. He was accidently injured in a hockey tournament in Las Vegas. Mike died playing the game that he loved. Please be assured that all of Mike’s work in progress will be well looked after by the staff of iGotcha Media. If you have any questions or …
Michael Stephen Terni April 29, 2009 by Dave HaynesOur sincere condolences from all of us here at the DSF. Michael was a huge asset to his company. Our sincere wishes of healing and peace go out to his family. We are very sorry for their loss of Michael. If the family needs anything, please let us know. We would be happy to help. …
Do you really want to touch things, like screens, these days? April 29, 2009 by Dave Haynes My first reaction to a piece put up by Digital Signage Today, titled “Swine flu and interactive screens: Tips for protecting your customers and staff”, was “Huh?”But actually, when I think about it, would I really be all that keen to start monkeying around with some product touch-screen thing in a store or public venue, …
The merits of sound: Gerba April 29, 2009 by Dave HaynesBill Gerba has a very good post up this morning about the merits of using audio in DS deployments. Like me, he comes down pretty heavily on the side of NOT using it unless it is very well thought out and executed.It’s a thorough piece, and worth a look.I can only add a couple of things: I have …
Industry loses one of its own April 29, 2009 by Dave Haynes A friend passed along the very sad news of the passing of Michael Terni, one of the co-founders of the Montreal-based interactive DS company iGotcha Media.I got to know Michael a little bit in Las Vegas earlier this year, having a chat on DSE set-up day and then at the DOPES mixer. Great guy. Funny …
"Dough?" "Eye-oh?" April 29, 2009 by Dave HaynesI totally agree. Has anyone ever even pronounced any of these acronyms out loud in a meeting? Let’s not forget, that’s what WE call it. We should worry more about what the customer thinks.
Relating the old with the new April 28, 2009 by Dave HaynesI agree, we shouldn’t get hung up over finding the perfect name for the medium. The reason why “Digital Signage” has become most common term to call the medium is that, in order for people to understand something “new” there needs to be a path that relates it back to what they already know. Everyone …
A screen by any other name… April 28, 2009 by Dave HaynesI guess the reason people don’t like the acronym DOOH is it’s vaguely reminiscent of doo-doo, as in the deep variety. But like Dave says, the name isn’t terribly important. “Digital signage” is an awful, awful term, making it sound like we’re in the business of providing those airline departure boards based on rotating numbers. …
DOH April 28, 2009 by Dave HaynesThe first and the next 10 links that comes up when you type DOH in google is “Department of Health” so DOH. For some reason I also never liked DOOH, just doesn’t sound right (duh). The best acronym for this industry imho is DS.
