New DOOH Network Hopes Stretched Screens Atop Grocery Ice Boxes Excites Media Buyers February 27, 2024 by Super User I dunno when I last bought a bag a bag of ice at a grocery, but obviously there all kinds of people who do – as iceboxes are pretty much standard in groceries and convenience stores. So it was inevitable that someone would look at those big old units and decide they’d be enhanced by …
Azumo Extends Beyond Reflective LCD Into Nano Films That Light Up As Transparent Displays February 27, 2024 by Super User A company that has been pursuing the idea of reflective technology for big LCD displays has come up with a super-thin film that lights up to show crisp visuals and could be applied and made active on surfaces like glass and woodgrain veneers. The Chicago-based display firm Azumo is mainly known for its low-power, sunlight-readable, …
How Digital Engagement Is Reshaping In-Store Buyer Journeys February 27, 2024 by Kevin Kroeger Guest Post: Kevin Kroeger, Spectrio In-store digital displays have long been seen as an effective tool for driving store traffic and impulse purchases, but they can also be used to re-shape consumer habits and drive revisits and store loyalty. Transactional messaging is valuable, of course, in moving the sales needle. But the right screen placements …
That Big Window Screen At ISE’s Host Venue Kinda Sorta In Use This Week For Mobile World Congress February 26, 2024 by Super User I was curious if that largely transparent, super-thin Muxwave display on the glass curtain wall of the main entrance to the Barcelona facility that hosts ISE would also get used for advertising at an even larger trade show – this week’s Mobile World Congress. It is, but only kinda sorta. A scroll through Linkedin posts …
Display Tech Company Says Its Outdoor DOOH Screens Have Same Air Cleaning Power As Six Trees February 26, 2024 by Super User Public-facing screens on sidewalks and attached to structures like bus shelters get knocked in some circles for using up energy while having no real purpose beyond advertising, but a small US display technology company says its screens are good for the environment – with the assertion that a coating on its LED display totems has …
Europe’s Largest Digital Canopy Set To Switch On March 21st In Manchester, UK February 26, 2024 by Super User What is touted as the largest digital ceiling in Europe will switch on in a little more than three weeks in a revamped entertainment destination in the center of Manchester, in the UK. The nightlife-focused Printworks building has undergone a £27m improvement project, much of that focused on digital enhancements like an LED canopy of …
LiFi Technology Mashed Up With Wireless Power For New Connectivity Option February 26, 2024 by Super User Connectivity is fundamental to almost every digital signage network out there, but the industry is seemingly well past the days when just establishing a stable and suitably speedy internet connection was a big chore. Even with a lot of options now available, new ones continue to emerge, like something called LiFi – which uses light …
Tokyo DOOH Network Has 11,500 Screens In Taxis February 23, 2024 by Super User Language is a big barrier, and it steadily nags at me that much of what gets covered here overlooks what goes on in other parts of the world, notably Asia. Consider news out of Japan of a tie-up between a company that seems to be having genuine success with DOOH screens in taxis and a …
Another Company Takes Stab At Getting Shopping Screens On Shopping Carts Beyond Pilots February 23, 2024 by Super User The idea of attaching a small flat screen to shopping carts used in big box groceries and mass merchandisers has been around and tried for 15-plus years, and it has never really gone anywhere. But much has happened through those years, and there are companies continuing to take shots at getting widespread adoption in retail. …
“Opulent” Underwater Creative Developed As Refresh To LV Cosmopolitan’s Experiential Lobby February 23, 2024 by Super User One of the first, and still one of the best, experiential digital installations yet seen in this industry has had a major content refresh – with a new live-action creative piece now running on the monumental 16-foot-tall columns in the lobby of the Cosmopolitan in Las Vegas. The new work – called Opulence – was …
