The law of gravity says software prices drop to zero: Wired editor June 15, 2009 by Dave Haynes Wired magazine is having its first-ever business conference this week, and as publishers will naturally do, a Wired editor got mike time.In this case, however, the guy had intertesting stuff to say.Wired editor-in-chief Chris Anderson told the opening session at Disruptive by Design that digital capability drives the prices of products and services down to …
Oh Bother: The Sequel June 12, 2009 by Dave Haynes So all I will publicly note is that I have a lawyer, and that evidently I don’t have the Super-Hero powers my new masters apparently thought I possessed. Or should have.Dazed and confused, having gone in to a new gig excited by the possibilities, I came out a whole 26 business days later a free …
Kudos to Pizza Hut and their agency June 10, 2009 by Dave HaynesIt’s too bad that those who pontificate typically do so from afar, rarely with any sense of practical reality. Mr. Hines is no exception as shown by his diatribe above. While conceptually he may be right, he couldn’t be more wrong in these particular installations. I have visited 2 of the locations in Florida with …
Would you like binoculars with your order? June 9, 2009 by Dave HaynesWell, this will all but ensure I never get a contract from Pizza Hut, but here goes …From MediaWeek:As Pizza Hut moves toward rebranding its locations as The Hut, an integral part of the effort is an in-store digital video network designed to engage customers. Called Hut TV, the new video net has already been …
Microsoft's Natal Project seems to offer genuine glimpse of gaming and marketing futures June 6, 2009 by Dave HaynesMost of the videos that I have seen from Microsoft that suggest the future of the digital home or office or life have prompted my eyes to roll back into my forehead. Goofy vaporware with no real purpose.But … a new video out from Redmond shows the Natal Project and what looks to be the …
Magazine vs. Digital OOH June 6, 2009 by Dave HaynesWe have for a long time described digital ooh media networks as a magazine (in concept). The medium has really been built in reverse whereby advertising was a priority and content had took second fiddle. Magazines built attraction to advertisers by creating a specific and desireable content for a certain audience (conent) which increased distribution …
Ecast launching industry podcast series June 5, 2009 by Dave HaynesAt first blush my reaction to the notion of podcasts on the business was a dismissive “That would have been cool three years ago” shrug – but it actually might not be all that silly and quaint.Ecast is doing a series of podcasts called “Touch Points” – essentially interviews with industry people about their deployments.The …
Magazines tapping DOOH to help their business June 4, 2009 by Dave HaynesInterpublic’s LA-based Emerging Media Lab blog has a piece up about how magazines are picking up on the opportunity to extend content and possibly sales into digital out of home.It chronicles how Conde Nast saw impressive lifts on sales in some airport stores and how Wallpaper magazine is extending photography onto Titan digital screens in …
