http://www.sharpsav.com/digital_signage/index.htm September 4, 2009 by Dave HaynesVery interesting. Wouldn’t be surprized if they are finding that the DS is lost among the vast clutter of the Walmart Environment and are probably trying to find a “hook” that will get people to look at the displays. Those of us in the DS world like to think that great content can cut through …
New POPAI Europe-GIM book takes a good, deep look at global industry September 4, 2009 by Dave Haynes A big honkin’ book showed up stuck inside my door the other day, kindly sent all the way from Germany by Simone Henn from the research firm Gesellschaft für innovative Marktforschung, which in English translates to Wally’s Cheese Fair. I think.Or perhaps something about innovation and marketing.Whatever the case, the book is called Digital Signage. The …
OVAB DOOH summit this fall just a half-day affair September 4, 2009 by Dave Haynes Perhaps reflecting the state of the economy, or perhaps that sucking agency people out of their offices for a whole day is just not on … whatever the reason, this year’s OVAB digital out of home summit has been cut in half to a morning affair for this fall.The event is set for Oct. 28th at the …
Color e-paper on near horizon September 3, 2009 by Dave Haynes We just got running water last week up here in this socialist paradise, so we are probably years away from getting Kindle e-books. Doggedly, though, I remain interested in the use of electronic ink in those things, and in the long term possibilities for that technology for this industry.The realistic application for what the things …
transit tv September 3, 2009 by Dave HaynesI did not renew my bus pass for September, because of the return of this crap!
Hype doesn't help September 2, 2009 by Dave HaynesAs that savvy 16:9/PressDOOH guy knows all too well, issuing a release with numbers so crazy that it defies logic does not serve anyone’s purpose well. If the numbers were real, it also seems unlikely that the retailer would be excited about sharing them. As Lionel points out, having it blindly reposted on blogs and …
And some of you may have been thinking, like me, "Oh, really." September 2, 2009 by Dave HaynesActually, I was thinking “Oh #%#&#%$?” The amazing thing to me is how many other sites pick up this nonsense and repost it over and over again without even thinking about it. Mediacaster is a good product, they need to work on their marketing strategy.
Update: Wild sales lift numbers have some data behind them September 2, 2009 by Dave Haynes UPDATE: I stand by my assertion that very big sales lift numbers cause nothing but raised eyebrows, but to the credit of the software company Isenzo that put out the release, they have now been in touch and provided some data.Says CEO Peter Robson: “I agree that the percentage increases look a bit wild, however these are …
Well if even Gmail can go down, is cloud computing such a great idea? September 2, 2009 by Dave HaynesI was talking to someone on the phone yesterday about insurance and he needed to send me a PDf file as proof. I told him just send it to my Gmail account, and then remembered, last time I’d looked Gmail was down.The guy said, “Well, I’m sure it’s back now. It wouldn’t be down for …
Canuck DOOH company goes on TSX; immediately acquires another OOH company September 1, 2009 by Dave Haynes A DOOH company that just got itself publicly-listed has already done its first deal, a share swap to acquire the assets of a company that has ad contracts in places with subway and rail systems in several cities around the globe. According to Marketing magazine: Bassett Media Group Corp., a Toronto-based advertising display holding company, says it …
