More on that Toronto school board RFP, and who is pushing it October 13, 2009 by Dave HaynesThe Canadian national daily newspaper The Globe and Mail has picked up the story of the Toronto school board’s RFP for a digital signage network, and predictably, a parent interest group has determined the sky is falling.More interesting is insight as to how this idea came about and who is driving it from the industry side. As …
Digital Signage Universe:Comprehensive take on last week's conference October 12, 2009 by Dave Haynes Lionel Tepper took lots of notes and lots of photos from the Strategy Institute event last week in NYC. Rather than post a few things he ganged into one comprehensive piece for his news and resource site Digital Signage Universe, which you can find here.
The more attractive the menu boards are, October 12, 2009 by Dave HaynesThe more attractive the menu boards are, the better. It can also get more customers when they have different signage around the place advertising their specialty. Thanks for sharing this.
I have approximately 30 years of experie October 9, 2009 by Dave HaynesI have approximately 30 years of experience working with Burger King on their menu boards. Their current boards are my design. I have also been working with digital menu boards since before the digital industry started. Burger king has been testing digital menu boards for several years but suprisingly they had no clear goals of …
Bayer drapes former HQ in LEDs and makes a compelling media facade October 9, 2009 by Dave HaynesYou are currently viewing a placeholder content from YouTube. To access the actual content, click the button below. Please note that doing so will share data with third-party providers. More Information Unblock content Accept required service and unblock content The planning approvals process must have been a very, very long to get this through, but …
New Burger King features lots of new stuff and some familiar mistakes (sigh) October 9, 2009 by Dave Haynes Burger King has announced its new store formats. There’s a definite shift to digital in the new 20/20 format it expects all stores to slowly take on, but even with ALL the money that would have been spent and ALL the evidence out there now, it looks like some age-old goofiness persists.There are cool LCD screens embedded …
About "zombie companies" and raising dough for DOOH October 8, 2009 by Dave Haynes I did not have the time to attend as much of the Strategy Institute event in NYC this week as planned, but what I did get to was pretty good, and Ken Sonenclar was, to me, the highlight.He is Managing Director at the NY-based media investment bank DeSilva + Phillips and he spoke about positioning DOOH companies …
Strategy Institute Investor Conference – Day 2 non-report October 8, 2009 by Dave HaynesI was hoping to catch at least some of the second day of the Strategy Institute in NYC, but ended up spending whole day on a client project. Oh well. I followed the DailyDOOH tweets and got a sense it was good stuff, though Day 1 better. I’d imagine David Weinfeld will write up his thoughts on his excellent …
Long time followers of the blog and this October 7, 2009 by Dave HaynesLong time followers of the blog and this is probably the most ‘left field’ concept we’ve seen covered. The only issue is that the advertising pool is limited to legal and bond clients. Selling spots in one year increments does sound restricting though… no pun intended.
The ultimate captive ad audience – prison inmates October 7, 2009 by Dave Haynes The Charlotte County Sheriff’s office in Punta Gorda, Florida has re-defined the whole notion of a captive advertising audience. The Corrections Division is selling ads for lawyers and bail bonds companies on the video visitation screens it has for inmates and visitors. Reports the county: According to Assistant Bureau of Corrections Commander Captain Earl Goodwyne, “These video terminals …
