Re Grocery August 31, 2009 by Dave HaynesHi Drew Thanks for your comments I agree grocery is a great channel for digital out of home, but I just don’t see the point of screens in the checkout lanes, particularly showing things like the weather. The argument for the screens in that area always seems to be that the marketing messages work because …
Digital Out of Home in Grocery August 28, 2009 by Dave HaynesDave, I am unsure why you would not “do” at grocery. Everyone needs food, just ask the grocers who in our recent economic downturn have seen their volumes grow with people eating more and more at home. As we follow up with our advertisers and see their positive reactions to the program, anyone that ignores …
DS Show adds two days of sessions on creative production process August 28, 2009 by Dave HaynesDumb programming concepts and badly executed creative still finds their way to screens all over the place, but it’s not because there’s a lack of good advice available out there. The guys who run the KioskCom Self Service Expo and The Digital Signage Show events have stepped into to add more exposure to training and best practices, …
Phil August 26, 2009 by Dave HaynesWe all know Phil spends his time at bars looking for shots like this Can’t we just leave him alone??? 🙂
Little Nashville company gets pilot with a state lottery August 26, 2009 by Dave Haynes A Nashville company called Blast Panel has bagged what could turn into a nice little deal working with a lottery terminal manufacturer and a state lottery.The Nebraska Lottery and its wagering terminal provider INTRALOT have OK’d a pilot in Omaha and Lincoln that sees 32 inch integrated panels installed in select locations where lottery products are sold. The pilot …
Shopcast tweaks its in-store offer some more August 26, 2009 by Dave Haynes I was in my local Walmart last night and noticed something as soon as I walked in. A screen hanging from the ceiling, looking at me and telling me the three-day weather forecast on a thick strip along the bottom.That wasn’t there before, and what else was different were all the big flat panels that …
It will find an audience August 26, 2009 by Dave HaynesAt first, this is a complete waste, but second thoughts make me wonder. My wife is CONSTANTLY asking what the temperature is. We could be outside in a blinding rain, and she’ll ask what the temperature is. More often than not, it has absolutely no impact on the conversation because a) she’s in it, and …
Art on ATM screens: Cool, but wait 'til the naughty bits patrol is called August 25, 2009 by Dave Haynes Phil Gauvin up in Montreal spied this new art program running on an ATM screen at a Toronto site. The notion of using art on screens has always made a bunch of sense because the works are usually interesting, often beautiful, and once in a while provocative.This ATM is on Queen Street West, which is bohemia …
The chasm is crossed: DS in Blondie comic August 25, 2009 by Dave Haynes As spotted by David Drain of the Digital Signage Association …
An example of misused DS August 25, 2009 by Dave HaynesMy sentiments exactly Dave. When I saw this pop on my reader, I thought it was comical and a waste of DS space.
