Hi, I am interested in the Sales Dire October 29, 2009 by Dave HaynesHi, I am interested in the Sales Director position mentioned above. I have experience and a successful trak recorde as VP Sales and Marketing for a Canadian digital signage company that markets digital signage solutions to the retail, automotive, hospitality, education, corporate and professional sports sectors. I also have experience leading sales teams and selling …
More than half of OVAB members complete metrics guidelines work; but what did they find out? October 28, 2009 by Dave Haynes OVAB had its annual summit in NYC this morning and the first word out of it is that a year after its audience metric guidelines were released, 11 member organizations have gone through the process of getting audience research done based on those parameters.“This announcement marks a significant shift as a large group of networks made …
Thanks for posting the reminder! The RSV October 27, 2009 by Dave HaynesThanks for posting the reminder! The RSVPs are coming in fast and include some “unlikely” or “un-expected” attendees. This will be a good event with a diverse crowd, don’t miss out.
Toronto industry mixer now set for Nov. 17 October 27, 2009 by Dave Haynes The Toronto industry mixers have been thrown off by a few things this fall. Our normal haunt was under reno and then more recently, the traditional second Tuesday was a TEDx event run by a few mixer regulars, so we begged off that night. But now it is back on, with the timing adjusted to …
Vertigo Group back up and running; Gleeson confirmed as CEO October 27, 2009 by Dave Haynes Toronto-based Vertigo Group has indeed been rescued from its demise, the official word coming down in a press release about a new entity called Vertigo Digital Displays.As expected, founders Ralph Idems and Chris Bolton are back as COO and CTO respectively and industry veteran Brad Gleeson will be the company’s CEO and President.The new wrinkle is the …
Follow the money dep't: wireless up $3B over last year October 26, 2009 by Dave Haynes Right about this time last year we were all hiding under our desks and thinking about soup kitchen etiquette as the economic news kept getting crappier by the day. A lot of deals were drying up and the smart people were trying to figure out which industries were going to be largely recession proof. The …
The Fun Theory: Making the mundane interesting October 26, 2009 by Dave Haynes This is brilliant. Volkswagen has or had a campaign going in Europe that was all about taking something mundane and enhancing it with technology. In this case, the creative kids took the stairs leading into a subway station in Stockholm and turned them into piano keys. It has nothing do with the screen technology, but …
Study contradicts conventional wisdom on static vs motion spots October 26, 2009 by Dave HaynesDenis Gaumondie has a post up on his Euro-centric Ooh-TV news portal about some really interesting new research that contradicts some conventional wisdom about content for moving audeinces.The conventional thinking is that if an audience is stationary, as in sitting around a waiting room, motion in advertising is essential. But for moving audiences, such as people walking …
Dave, Did we chase this one together? I October 24, 2009 by Dave HaynesDave, Did we chase this one together? I thought the application was different…
