Well said Dave. Its images like this tha November 21, 2009 by Dave HaynesWell said Dave. Its images like this that scupper our industry. Its all very well to be able to do it – thats what happen when technical and creative get out of balance – but viewers dont want it and its only there because some media sales guy has convinced the client that it will …
Halifax's DIME closes deal to roll lifestyle screen network in Atlantic Canada chain drug November 19, 2009 by Dave Haynes Toronto, Montreal and the Kitchener-Waterloo region (home to BlackBerries) have a lopsided amount of the activity going on in the digital signage sector, but there’s absolutely stuff shaking elsewhere. If you subscribe to Google Alerts you see the daily release from PEI-based ScreenScape — nice product but enough with the carpet-bombing PR, guys. Anyway, there are other …
Hi Jack A modestly segmented screen i November 19, 2009 by Dave HaynesHi Jack A modestly segmented screen in an area with dwell time is not an entirely terrible notion, but the more information that gets loaded on a screen, the compromises have to be made to fit it all in and the more the mind has to wrestle with what to look at. Areas that do …
Obviously tiny fonts are of no value, an November 19, 2009 by Dave HaynesObviously tiny fonts are of no value, and dividing up the screen in an advertising setting doesn’t seem to make sense…but for informational uses I think it’s OK if one region is fairly static while another rotates through various messages (I’m not a content guy so please forgive me industry experts). All the best practice …
If this is best practice advice … November 18, 2009 by Dave HaynesFrom an article on an industry news portal – by a good, respected vendor – on poor communications and missed opportunities, and how to do it right. Amazingly, this is the main art and it is meant to suggest HOW to do it properly.It’s one thing for companies to have software that supports this stupid …
Great mixer in Toronto November 18, 2009 by Dave Haynes The Toronto and area digital signage and DOOH industry got together last night for the first mixer in a few months, and the turnout was tremendous – with at least 75 and perhaps more crowding the downstairs area of the Six Steps lounge.There were a lot of people who I had not seen for a …
Isn't this reserved for Joe's Crab Shack November 17, 2009 by Dave HaynesIsn’t this reserved for Joe’s Crab Shack?
EnQii bags nice deal with food services giant November 17, 2009 by Dave Haynes Nice win for EnQii announced today – but in the works for a while, from what I hear.The DS software firm has announced a partnership with Compass Group, which does food service management support services and did about $9 billion (that was the illion with a B in front) in revenues. Compass is in the very good business …
Nice screens, shame about the dancing November 17, 2009 by Dave Hayneshttp://www.youtube.com/watch?v=TSAXEVXvNz8 I have not seen the stores in person, but from a distance I really, really like what Microsoft has done with its retail presence. Sure it looks vaguely familiar to Apple’s stores, but big whoop. The wall to wall screens are brilliant. However, I am now second-guessing whether I’d actually want to step inside a …
