Hi Ian In theory it would but this is December 22, 2009 by Dave HaynesHi Ian In theory it would but this is so far just in Western Canada. Labatt is part owner of The Beer Store (with Molson and Sleeman), and unless the rules have changed I don’t think that DOOH network in the stores is allowed to run beer ads. For those scratching your heads at this …
Doesn't this compete with The Beer Store December 22, 2009 by Dave HaynesDoesn’t this compete with The Beer Store’s own network? Seems like it might be an issue?
Driving beer sales with digital signage at retail December 22, 2009 by Dave Haynes http://www.youtube.com/watch?v=ZbJXzH2mC-k The guys at Waterloo, Ontario-based DDC have had a great year, with the Air Canada Centre build-out, more DIGI Award wins, and a big deal with Canadian brewer Labatt that they are now able to maker some noise about.Earlier in the year, they put together a digital retail merchandising program for the brewer – a …
Adobe update: "Unambiguous statement" promised in new year December 22, 2009 by Dave Haynes Remember me?Sorry for lack of posts. Happy to report I am very busy on both the pressDOOH and Preset fronts, and seeing a lot of airports (but dodging storms).Anyway, there is encouraging news on the Adobe Flash licensing beat – with a senior Adobe guy promising: Adobe will make an unambiguous statement in the new year. This was …
I wonder when some Winnipeg business own December 21, 2009 by Dave HaynesI wonder when some Winnipeg business owners will wake up and realize the difference between “purchases” and “investments”. Those low resolution color LED displays flashing clip art and scrolling yellow text with drop shadows are not an effective communication medium investment – they are the purchase of an over-glorified Christmas decoration at best. Business owners …
Great article Dave. You raise some valid December 21, 2009 by Dave HaynesGreat article Dave. You raise some valid concerns, but when it comes down to it, being reliant on anything technology-based sets us all up for the possibility of failure at some point. Technology by definition is not fail-safe and I wonder if any of us reading this today will live to see the day when …
We had tested some news and weather cont December 21, 2009 by Dave HaynesWe had tested some news and weather content for about a month and were very impressed. The visuals for the weather were particularly excellent and gave our screens an enhanced look of sophistication. We are considering including both the news and weather as part of our monthly plans in the new year.
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