Next Toronto mixer set for January 12th January 6, 2010 by Dave Haynes The next industry mixer is set for January 12th in Toronto a the usual haunt, Six Steps.The holidays have left organizing a little late, so there is no sponsor this time – meaning attendees will actually have to buy a drink. They’ll manage.As always, all are invited – whether they are in the digital signage …
Tapping a MASS market with industry news January 6, 2010 by Dave HaynesDigital Signage Universe, a news and information portal on guess what, has added Mandarin Chinese to its services. “The digital signage business is a global growth industry. Digital Signage Universe offers marketers the opportunity to extend their reach and connect with buyers from around the world. Our directory is the only resource available in three languages, …
MediaTile and partners latest to take a crack at two way video conferencing on the retail floor January 5, 2010 by Dave Haynes The hyperbole about this is about as over-torqued as could be imagined, but overlooking that a prototype being shown off this week at CES by MediaTile and Alcatel/Lucent is nonetheless interesting.The companies have partnered to demo an interactive station that lets shoppers talk through remote video conference with product experts who, presumably, work for the vendor.The HumanKiosk …
Fun, cool project makes NZ ferry building interactive January 5, 2010 by Dave Haynesnight lights from thesystemis on Vimeo – as spotted in ADVERBLOG This is more art installation than digital sign, but it’s a great, fun exploration of the possible on big surfaces, like the facade of a building.The interactive projection project was done on the front of a building in Auckland, New Zealand, pulled together by the interactive agency YesYesNo.In …
Follow the money dep't: JP Morgan look at time spent with medium versus ad dollars going in January 5, 2010 by Dave Haynes Interesting post on TechCrunch about US advertising spend – particularly about how the money is coming back this year and where it will go. The post extracts its information and insight from a JP Morgan analysis, and notes how the online industry – arguably the closest thing to digital out of home because of targeting – is …
New e-paper reader aimed at newspaper biz, but tech has broader application January 4, 2010 by Dave Haynes I spent the first two decades of my working life in the newspaper business, so it is a little painful to watch its slow death spiral. It typically costs more to produce a newspaper than it sells for at a newsstand, and way more than what it costs when delivery costs and subscription discounts are …
Private label guru Watt passes away January 4, 2010 by Dave HaynesDon Watt passed away suddenly, at the age of 73, just before Christmas – and the holiday break meant news of his death is just starting to really circulate.Watt was one of the best known retail strategists around, recognized in particular for developing and mastering the art of private label brands for retailers.He created the …
Here is an old rule! If you want to be r January 3, 2010 by Dave HaynesHere is an old rule! If you want to be really successful in affiliate marketing, you ought to drive traffic to your website. The more visitors to the website, the higher the probability of click through. Many affiliate guides forget to mention that it is always prudent to build traffic first and then consider affiliate …
Affiliate Marketing is a performance bas January 3, 2010 by Dave HaynesAffiliate Marketing is a performance based sales technique used by companies to expand their reach into the internet at low costs. This commission based program allows affiliate marketers to place ads on their websites or other advertising efforts such as email distribution in exchange for payment of a small commission when a sale results. www.onlineuniversalwork.com
Very informative reading. I will keep yo January 2, 2010 by Dave HaynesVery informative reading. I will keep you bookmarked. Thanks!
