Wayfinding avatar works beyond the novelty factor May 18, 2011 by Dave HaynesI’m not a fan of using avatars for customer service applications and marketing tools, but must admit I’m warming to one I stumbled across (via Digital Signage Today) that’s intended as a wayfinding app for public spaces like hospitals. The female avatar used for this application actually has some purpose (other than the sheer novelty …
Rugged little $249 D2Plug PC pushes HD video May 17, 2011 by Dave HaynesI wrote the other day about the dubious merits of PC companies trying to out-market each other with steadily smaller boxes for digital signage deployments. My argument is they’re pretty much already small enough. However, going smaller on price is always in play, which is what got me interested in a little gadget called the …
Does the race to smallest, for digital signage players, matter anymore? May 16, 2011 by Dave HaynesTweetdeck popped up a Twitter post this morning about what was dubbed the world’s smallest x86 digital signage player, which made me mildly curious. The box, marketed by iBase, is indeed teeny and looks pretty powerful and slick. Like many people, I have for years been paying attention to the PC marketplace and watching as PCs …
London Stock Exchange sparks up world's biggest MicroTiles install to date May 11, 2011 by Dave Haynes Nice deal if you can work it … 508 MicroTiles at the London Stock Exchange. At $3,000 or so (I’m not sure what the actual street price is, but this is an educated guess) that’s $1.5 million worth of display tiles in one building – the largest install to date for Christie’s unique units. …
NanoLumens finalist in big US tech awards May 9, 2011 by Dave HaynesNanoLumens has been selected as a finalist in the Breakthrough Technology category for the American Technology Awards, described as the only national “Best Of” awards recognizing all technology products and services throughout the U.S. Atlanta-based NanoLumens — which has gained a lot of attention and market traction for its lightweight, flexible displays — was selected …
The $25 digital signage player May 9, 2011 by Dave HaynesBob Rushby, whose retirement swan song for Christie Digital was co-inventing MicroTiles, still keeps his hands in technology and is working on something he’s calling Pixelized Light. He flagged a really interesting piece in Venture Beat about an extremely low-cost computing module. Game developer David Braben, the piece reports, has created a computing device with …
E Ink's capabilities (and possibilities) continue to grow May 4, 2011 by Dave HaynesWith LCD technology costs so low and its use so pervasive, the demand for electronic ink in advertising and marketing would seem to be diminished. But it will all come down to cost and capabilities/limitations. New tests of E Ink, as relayed on Engadget, certainly show some promise for applications where LCDs just won’t be …
QR Codes at POS drive 16K daily deals coupons in two weeks April 29, 2011 by Dave Haynes On the heels of the RMG Networks announcements with BlueBite and Groupon yesterday in San Francisco comes word of a network that’s had hundreds of units in the field for the last few months linking digital signage POS screens with QR codes and Groupon-like daily deals. The Counter Connection service has been around for several …
Sears Canada using Skype video and screens to drive fashion buying April 22, 2011 by Dave HaynesSears Canada, reports the Globe and Mail newspaper, has started adding 56-inch Samsung LED-backlit display screens into 10 of its stores to allow shoppers to try on fashions and model them for friends or family, using Skype video calls. The move is part of the department store’s digital efforts to get adults younger than 45-years-old …
German study suggest 3D advertising more effective April 14, 2011 by Dave HaynesThe German firm SKOPOS Institute, which does market and communication research, has issued with its client effectiveness results of auto-stereoscopic 3D ads. The October 2010 study for Tridelity AG , which markets glasses-free 3D display technology, involved 312 people divided into two equal groups, all of them shown an ad spot done in either 3D …
