Research: Consumers Not Enchanted By BLE Proximity Marketing February 26, 2014 by Dave Haynes Here’s a nice tall glass of cold water in the flushed faces of people yelling omni-channel and mobile integration from the digital signage rooftops. Research from PricewaterhouseCoopers (PwC) suggests the great unwashed out there aren’t at all enchanted by the notion of walking through stores and public spaces and getting jack-hammered with ads, coupons and calls …
Mainstream Sign Software Firm Maturing Its Digital Signage Offer February 26, 2014 by Dave Haynes There are quite a few people who see the mainstream sign printing industry as a natural market to break into with digital signage software, given that we’re already seeing static signs like menu boards going digital. But here’s an interesting wrinkle – a software company that has serviced the mainstream wide-format printing for 20 years …
Decoding Pixel Pitch In LED Displays February 26, 2014 by Emily Carroll Guest Post: Brett Farley, NanoLumens Pixel Pitch, what is it? Why do I care? Well … the short answer is you don’t care, unless you’re going to be evaluating LED display technology for an indoor or outdoor application. In order to talk about the “pitch” one has to first define a pixel. For conversational purposes, …
Lightning Review: Dell’s Cloud Connect HDMI Stick & Nanonation February 25, 2014 by Dave Haynes Let’s get one thing out of the way from the get-go. I don’t have a test bench or thingies that analyze voltage or heat or duty cycles or Higgs boson mass. I have a big-ass 50-inch plasma in the rec room, and it has a spare HDMI slot. So my lab test is not your …
Germany’s Viewneo Crosses Pond With Android Digital Signage Platform February 24, 2014 by Dave Haynes On one of my sprints up and down the aisles at DSE a couple of weeks ago in Las Vegas (sigh … where it was warm), I slowed down and asked a guy at a booth called Viewneo what they did. “Easy to use digital signage,” he said, with a German accent. “And we use …
Via Announces New Board Optimized For Android Digital Signage February 24, 2014 by Dave Haynes VIA Technologies is showing off a new Pico-ITX (Pico = teeny) board later this week at Embedded World 2014 in Nuremberg, Germany that’s optimized for applications like digital signage. Via has for years been selling micro PCs with conventional x86 processors, but has started also marketing products based on the ARM reference design. The 1.0GHz …
inLighten Launches Apollo Android Platform For Digital Signage February 24, 2014 by Dave Haynes inLighten is one of those companies that has been quietly doing its own thing in the digital signage sector for many years, staying largely out of the echo-chamber of PR and industry trade shows. But just ahead of DSE, the company put out news that it had developed and was now releasing its own Android …
Google’s Move Bodes Well For Digital Signage Consumers February 18, 2014 by Chris W Guest Post: Byron Darlison, Rise Vision Google recently announced that they are entering the digital signage market with Chromebox, which of course is running Chrome OS. From my perspective there isn’t a lot of news here and I don’t think this is a “sweep the nation overnight” move, however, it does bode well for …
What Google’s Chromebox Means For Digital Signage February 16, 2014 by Dave Haynes In the waning minutes of the DSE trade show floor last week my time freed up long enough to get into the Intel booth. There was the eye candy stuff with fuzzy business models, as always. But there was also a little section set aside for a fascinating and possibly very disruptive entry into digital …
BroadSign Plugs Digital OOH Clients Into Vistar’s Programmatic Buying Platform February 12, 2014 by Dave Haynes BroadSign has launched a new product called BroadSign Connect that ‘s effectively a direct connector with Vistar Media’s programmatic media buying solution. Digital OOH networks running on BroadSign’s ad-centric platform can now opt-in and allow unsold ad inventory to be bought by planners via the Vistar, which has in the past year gained a lot of …
