McDonald’s Canada Tests Interactive Digital Signage To Phone Game App June 17, 2014 by Dave Haynes The ad agency Cossette is working with its client McDonald’s Canada and a Toronto interactive digital signage firm, RadiantGroup Media, on a short term promotion at a mall that bridges digital signs and smartphones. The promotion at the second-tier mall, Dufferin Mall, encourages users to find a web app through a custom URL and play …
Data Visualization Is The Next Big Thing In Digital Signage June 17, 2014 by Dave Haynes Two of three of us are visual learners. We’d rather see it, as opposed to read it. We like to understand, quickly and in visual terms, what’s going on. The ancient adage about a picture being worth 1,000 words is very relevant to digital signage, particularly when most people who get around screens glance at …
BA’s Magic Billboard Wins Top Global Ad Honor June 16, 2014 by Dave Haynes That very clever British Airways digital billboard campaign, that married real time departure data to screen visuals, just won one of the advertising world’s biggest prizes. OgilvyOne, a business unit of Ogilvy & Mather, won the Direct Lions Grand Prix in Cannes this evening for its #lookup digital billboards. Well-deserved, and a glimpse of where digital …
Navori Opens Digital Signage Innovation Center In Lausanne June 16, 2014 by Dave Haynes The Swiss software firm Navori is the latest digital signage firm to open up space dedicated to showing their product in context. The new Digital Signage Innovation Center at the company’s global headquarters in Lausanne has a broad range of pots and pans on display for existing and prospective customers – including tablets, 4K Android Players, interactive …
Have Fun, Learn Stuff, Stay Cool At InfoComm June 16, 2014 by Dave Haynes A buncha people have sent me notes asking me to stop by, get together, or come drink their beer – sometimes all three – this week in Las Vegas at InfoComm. But … I’m not going. While traveling every week is the norm for sales guys and CEOs (in many cases the real VP Sales …
Fashion Video Firm Transitioning From DVDs To Digital Signage Network June 13, 2014 by Dave Haynes A New York-based video production company called Video Catalogue, or VIDCAT for short, has launched Screen Fashion TV – a digital signage content network that runs material from premium fashion shows. The company has been producing and distributing fashion show DVDs for a decade, but has jumped on the combination of low-cost Android boxes and …
Lowes Bringing Augmented Reality Rooms Into Canadian Test Stores June 12, 2014 by Dave Haynes The DIY store Lowes will be rolling out a series of augmented reality spaces in four stores around Toronto in the second half of this year, enabling people to visualize what their home reno jobs might look like. “We know that for many homeowners, the struggle to visualize a completed home improvement project or to share …
Via Debuts SMB-Focused Video Wall Digital Signage Solution June 12, 2014 by Dave Haynes VIA Technologies has introduced something it calls the VIA Video Wall Mini, a fanless all-in-one box and software capable of driving up to four displays off a single player. The product is squarely aimed at retailers, restaurateurs, coffee shop owners, and other small businesses that want more than a single screen but don’t want the whole nine yards …
5.6B Reasons Why Retail Bankers Need A Mobile-Digital Sign Strategy June 12, 2014 by Till carlos Guest Post: Nancy Radermecher, John Ryan Banking is now literally in the hands of global consumers, around the globe, in the form of smartphones. By the end of 2013, mobile networks vendor Ericsson estimated there were 1.9 billion active smartphone subscriptions globally. In five years, Ericsson forecasts that number will triple to 5.6 billion subscriptions. As …
DSrupted: HTML5 Will “Drive Explosive Growth” In Digital Signage June 12, 2014 by Dave Haynes Paul Vincent is one of five subject-matter experts who will have the time to really dig into topics when they pick up a microphone and speak at DSrupted, the first conference to focus on how disruptive technologies are impacting and reshaping the digital signage business. He’s the founder and CEO of Neuranet, a start-up that …
