College Campus Food Delivery Robots Now Sport Ads On Cargo Boxes September 24, 2024 by Dave Haynes Some sort of advertising is slapped on everything from commuter trains, cube trucks and taxis, and all the way down to the cargo boxes on the rear of scooters, so it is no surprise that a company that does its deliveries by autonomous rolling robots sees an opportunity in advertising. Berkeley, CA-based Kiwibot, most known …
LG Now Marketing The Kinetic LED Wall Product It Used As Booth Eye Candy At Big Trade Shows This Year September 24, 2024 by Dave Haynes The previous post on here goes into Panasonic’s water vapor projection system, and in looking to make a point about trade show eye candy that never gets commercialized, I was going to use LG’s stands at ISE and InfoComm as Exhibit A – because of the Korean electronics giant fronting its mega-stands with a shape-shifting …
Turns Out Panasonic’s Profoundly Underwhelming Mist Projection System Is Also Profoundly Impractical For Pro AV Uses September 24, 2024 by Dave Haynes One of the things I wanted to see when walking the floor at InfoComm back in June was an eye candy thing that Panasonic was touting at its stand – a super-fine water spray system that created a mist that had enough volume to it to show projected visuals. I walked in to the stand, …
NBA’s Miami Heat Incorporates Giant LED Torch Inside Its New Center-Hung Scoreboard At Home Arena September 23, 2024 by Dave Haynes This is a good example of how LED introduces more design flexibility for digital displays in large venues – a giant LED sculpture shaped like a flame that fills the space inside an otherwise floating center-hung scoreboard and replay screen array at the arena where the NBA’s Miami Heat plays. The logo-shaped LED sculpture is …
IAB Seeking Comments On Proposed Standards And Guidelines For In-Store Retail Media September 23, 2024 by Dave Haynes As happens, the relatively new and very buzzy retail media networks sector has some untamed, Wild West characteristics about it that could use some standards and guidelines, and the US-based Interactive Advertising Bureau and its European entity have released the first industry definitions and measurement standards for in-store retail media. Retail media networks (RMNs) as …
Look Ma, No Dongles! Screenshare Tech Firm Airtame Adds Virtual Version That Includes Digital Signage Platform September 20, 2024 by Dave Haynes A Danish company called Airtame has been making and marketing hardware dongles with supporting software that enables hybrid conferencing, screen sharing and basic workplace-focused digital signage. Now Airtame has started marketing a Virtual Airtame solution that takes the dongle out of the hardware mix, making it possible to do that stuff using a dedicated app. …
Captivate Partners With AdTech Firm Adelaide To Assess “Media Quality” Of High-Rise DOOH Audiences September 20, 2024 by Dave Haynes The dominant media operator of DOOH screens in North American office tower elevators has done a partnership to use technology and methodology called “attention metrics” to give advertisers more insights into what happens when the steel doors open and people pile in. Captivate has a strategic partnership with another NYC company, Adelaide, which describes itself …
Signagelive Turns The Microphone Over To AI Bots To Talk Digital Signage, And It Sounds Credible September 19, 2024 by Dave Haynes Hat tip to Guy Campos at AV Magazine for pointing me to this … Signagelive CEO Jason Cremins, who with his CTO Marc Benson has a long history of being early adopters of emerging tech, has monkeyed around with some AI tools and come up with a podcast that is built around material from a …
Where’s The Podcasts? September 18, 2024 by Dave Haynes I normally put up Sixteen:Nine podcasts mid-week, but between recording snafus, interview rescheduling and taking some time off last week, there is nothing recorded and ready to air. I do have a couple of chats in the immediate works, and things should be back to a routine by next week.
Esprit Digital Now Gets To Fly King’s Flag At UK Office September 17, 2024 by Dave Haynes Congratulations to the good folks at Esprit Digital, the retail and DOOH focused specialty display company in a little town north of London. They just got a King’s Award for International Trade, adding on to the Queen’s Award for International Trade they won in the past. The award was handed out last week during a …
