Green Signage May Be A Very Active Discussion Point in Europe, But It Barely Comes Up In North America May 28, 2024 by Super User This is a retail display totem made of wood – put together by the Dutch digital signage solutions provider First Impression and shown last week in Munich at Digital Signage Summit Europe – one of several so-called “green signage” products and solutions highlighted at the event. The company is making it available to customers as …
Video: Glitchy Creative Draws Shopper Eyes To This Digital End-Cap Fixture May 27, 2024 by Super User This is an interesting digital end-cap – or what the vendor calls e-shelf – going into an apparel retailer in Israel. I like it because it effectively uses LCD ribbon strips as well as a larger “bar-type” stretched LCD on the top. The end-cap is intended to do a lift and learn thing that triggers …
New Off Museum In Barcelona Includes Digital Gallery Amplified by Mirrors May 27, 2024 by Super User Mirrors have always been a really effective way to amplify the visuals in a defined space, and here’s a good example of that in a new attraction/art space along the ritzy Paseo de Gracia street in Barcelona. White Rabbit – The Off-Museum of Barcelona opened a couple of weeks ago in what had previously been …
Winners List: invidis Digital Signage/DOOH Strategy Awards May 27, 2024 by Super User Back at the world headquarters and live bait shop after a week in Germany at the excellent but exhausting Digital Signage Summit Europe in Munich. There were yet more adventures with the Deutsche Bahn rail system on my last day, but I managed to get to my departure airport in time by leaving for it …
DSSE Munich Wrap-Up, And Why I Need To Somehow Get Around Next Time Without Using The Rail Network May 24, 2024 by Super User I am sitting in a hotel room in Heidelberg, taking in coffee with a fast-running IV drip, recovering from a great couple of days at the invidis-run Digital Signage Summit Europe, and pondering how I get to Munich next year without getting anywhere near the German rail system again. If I fly straight into Munich …
PRN Expands Retail Media Networks Activities To Europe May 23, 2024 by Super User PRN has been doing in-store media for decades in America but with all the activity and buzz lately around retail media networks, it has expanded its operations into Europe. The San Francisco company, owned by STRATACACHE, has launched a new in-store retail media focused division, logically called PRN Europe. It will be run by Amsterdam-based …
Digital Signage Summit Europe Draws Big Crowd In Munich May 23, 2024 by Super User I am in Munich, Germany this week for the Digital Signage Summit that the consultancy and publishing company invidis has put on for many years in its home city, which explains why the volume of posts is maybe down a bit. This is my second time here, and it continues to impress me as a …
How To Make In-Store Retail Media Responsive To Consumer Moments May 22, 2024 by Ron Levac Guest Post: Ron Levac, Spectrio The core idea of digital signage in retail is putting screens where shoppers go, and hoping the messages on them get noticed and influence purchasing decisions. But what if you could tune the messages to that moment when consumers notice, and respond to what they do? A new generation of …
LED Giant Daktronics Debuts New Media Player … For LCD Displays May 21, 2024 by Super User In a move that would quite possibly confuse the hell out of people, but makes sense, the big US LED display manufacturer Daktronics has announced a new media player engineered to drive LCD displays. But Dak doesn’t make LCDs, some cross-eyed readers are perhaps muttering after reading that. True, but the Brookings, SD company gets …
Retail Media Networks Are About A Lot More Than Just Eyeballs May 21, 2024 by Super User If the digital signage industry was a highway, its roadside would be littered with the carcasses of companies that put their self-funded screens and media players in retail environments – trying and, in most cases, failing to make a viable business from selling advertising. Many years on, that operating model remains flawed, but the recent …
