Christie, Arsenal Start Push For Experiential-Driven Movieplexes October 24, 2014 by Dave Haynes There’s an interesting piece today on Film Journal International about the how Christie Digital is positioning and using Arsenal Media, the Montreal creative shop it acquired in June, to reshape the cinema experience outside the actual theatres. The combined companies are going to a very familiar customer base with a proposition that the outside …
DMS Built To Create Directory Order From Facility Chaos October 22, 2014 by Dave Haynes I had a demo the other day of a really nice product called Directory Management Studio, software that enforces order on what can be the low-tech, chaotic business of staying on top of where things are in large facilities and passing that along in intelligent ways to the people who use those facilities. The …
Welsh Pub Adds Screens, Tablets To Enable Self-Serve Pints October 21, 2014 by Dave Haynes A pub in Swansea, Wales has launched what is thought to be the first in the UK to use digital screens and tabletop tablets for self-service pint-pounding. The Independent, among several papers, is reporting how the Westbourne in Swansea, south Wales is Britain’s first iPub. We doubt the Westbourne are using that reference, unless they …
Auto Ad Becomes Snowmobile Ad October 17, 2014 by Dave Haynes I was explaining to a business contact one of the big keys to Spotomate is malleable templates, and while I have seen that work, I wanted to try it and back up the assertion that a template built for one kind of products can pretty easily be used for something quite different. Here’s a car ad, …
Agency-Level Ad Spot In 11 Minutes October 16, 2014 by Dave Haynes I have had a few questions for industry contacts asking if they could get logins to try out Spotomate, the DIY creative service I launched yesterday. No problem, I said. Fact is, you don’t need logins. You just go to Spotomate, select a template, and then Create A Video. It’s completely free to try and …
Safety Glass Maker Embeds Digital Signs In Train Windows October 15, 2014 by Dave Haynes The whole transparent screens in glass thing is now pretty old news – particularly in things like grocery chiller cabinets and display cases for shoes and purses. But an Israeli company has come up with a different spin – LCDs embedded in the side windows of passenger rail cars. Oran Safety Glass is launching ScreeneX to …
Beacons Driving Fitting Room Traffic In American Eagles October 15, 2014 by Dave Haynes The Washington Post has a piece up about how BLE beacons are influencing shoppers in American Eagle Outfitters stores in the US, with foot traffic into the fitting rooms jumping when beacons were used. The retailer is working with mobile app co Shopkick in 100 of its stores, using beacons to incent people to head …
We’re All Content Creators, So How Do We Curate It All? October 15, 2014 by Dave Haynes We’re all content creators now, and we’re all producing content in some form that could, in theory, find its way on to digital screens. We take photos and shoot videos with our phones, and post them to social channels. We make snarky comments and tweet them. Most of it should stay where it is, but …
VIA Debuts Dual Video Out Android Digital Signage Player October 15, 2014 by Dave Haynes Taipei-based VIA Technologies has released a new Android player that addresses one of the knocks used against these kinds of devices – the lack of multiple video outputs. The company’s new VIA ALTA DS 2 player has dual full HD independent video outputs, meaning one box can drive two screens with two distinct HD video channels. Much …
HTML5 Now Far Outstrips Flash For Supported Media Environments October 8, 2014 by Dave Haynes Were there any doubts about the adoption rate for HTML5 and the argument that Adobe Flash was still the way to go for malleable, update-able motion graphics on digital signs, take a look at this graphic from Neuranet, the Toronto start-up that does HTML5 ad authoring. HTML5 caught up to Flash a year ago, and …
