Europe Also Facing New Menu Guidelines November 26, 2014 by Jennifer Davis GUEST POST: Luka Birsa, Visionect The rules on what kind of information businesses must display for their customers vary from industry to industry, as well as from country to country. Take the hospitality industry and food allergen information for example. Whether disclosing the allergenic substances in the items on your menu is prescribed by law …
Projects: Nordstrom, eBay Testing Interactive Dressing Room Mirrors November 26, 2014 by Dave Haynes Retailer Nordstrom is working with eBay on interactive dressing room mirrors that let shoppers see how they look in real clothes, but then let them look up details or alternatives, and get someone to bring in a larger or smaller size of what’s being tried on. It’s a test starting next week in a Nordstrom in Seattle …
US FDA Issues Calorie Count Rules: What That Means For Digital Menu Vendors November 25, 2014 by Dave Haynes After years of making noises about it, and lots of uncertainty about go or no go, the U.S. Food and Drug Administration has today finalized two rules requiring that calorie information be listed on menus and menu boards in chain restaurants, similar retail food establishments and vending machines. The rules apply to sites with 20 …
Videos: Samsung’s Smart, Entry-Level Marketing Play November 24, 2014 by Dave Haynes This is smart marketing, with several things in play. Get some use cases happening in the marketplace via a simple, small business contest. Make the winners your product ambassadors. Then put them on an easily shared, familiar medium, instead of relying on trade publications to preach to the converted and jaded. And then time the …
Projects: Four-Storey Tall Herringbone Video Wall In Miami-Area Hotel November 21, 2014 by Dave Haynes Here’s 20 Planar Mosaic displays herringboned into a gorgeous, tall video totem at a lux hotel in the Surfside area, near Miami Beach. It’s billed in a press release as the “world’s tallest Planar® Mosaic™ Architectural Video Wall” – a title which (completely respectfully) no one outside of Beaverton, Oregon will view with more than …
How Adspace Shazams, With Help From Mood November 18, 2014 by Dave Haynes I was intrigued by the Adspace announcement Monday regarding its partnering with sound recognition app company Shazam to create a new type of engaged digital OOH advertising in US shopping malls. I think of people firing up Shazam when they want to do a little Name That Tune or Name That Band. But not so …
ComQi Latest Digital Signage CMS To Go Samsung Smart November 18, 2014 by Dave Haynes ComQi is the latest digital signage content management platform provider to hook up with Samsung and its Smart Signage embedded display panels program. The company’s retail-centric EnGage software now runs on the broad range of Samsung panels that have ARM processors and memory, which removes the need for separate media players. ComQi says its integration …
NYC OKs Massive Digital Street Directory Project November 17, 2014 by Dave Haynes New York City has announced the winners of a pitch to replace its 1,000s of old payphone booths with LinkNYC, sleek new interactive touchscreen stations that will offer free WiFi, free VOIP calling in the US, charging stations and variety of directory services. The devices will also connect people to 911 services and push out …
Photon Plans To Aim Its Marketing App Torpedoes At In-Store Digital November 17, 2014 by Dave Haynes If you read a post in TechCrunch this weekend, you’d see a fairly breathless piece about Photon Interactive, an Indian software company that has teamed up with Panasonic to amp up retail digital signage. The goal is to combine Photon’s software with Panasonic displays, reads the post, so that those displays will know more about the …
Adspace Enters Tech Partnership For In-Mall Push Marketing Using Shazam November 17, 2014 by Dave Haynes The dominant shopping mall digital OOH player in the U.S., Adspace Networks, has announced a technology partnership with Shazam, the company most known for its app that identifies music for people wanting to identify the song or the artist. The tech partnership is for related technology, in which the players driving Adspace screens will issue …
