LG Starts Shipping Flat, Crazy-Thin OLED TVs August 26, 2015 by Dave Haynes We all know that using TVs for digital signage isn’t the best idea, for a variety of operating and technical reasons. But people who do this stuff day in and out also know that a lot of TVs get used – to shave costs, because the demands are pretty light, or because the TVs just …
DSrupted: How Dynamic Data Will Soon By The Digital OOH Norm August 26, 2015 by Dave Haynes I was very, very pleased when Martin Porter of the big digital OOH agency Posterscope agreed to speak at DSrupted next month. A subset of the company – called Liveposter – is doing work that harvest, harmonizes and mashes up real-time data to execute hyper-local, hyper-relevant ad campaigns. Data is a big topic at DSrupted, …
New ComQi Paper Looks At Signage ROI Behind The QSR Counter August 26, 2015 by Dave Haynes White papers and position papers on the ROI from QSR menu boards represent pretty well-covered ground, but the digital signage software firm ComQi has a pretty exhaustive piece out that goes into an area that’s received far less attention – the stuff on the other side of the menu boards. The paper – called More Than Menus: …
How JFK Is Using Real-Time Data Screens At TSA Screening August 24, 2015 by Dave Haynes Via TechCrunch Here’s another great example of the possibilities for using real-time data to drive screen content and make something faster, better or easier. In this case, the faster, better and easier has to do with TSA screening at airports. This tech won’t really achieve any of those three, but it will at least make …
Brazilian QSR Bob’s Targeting 1,000 BroadSign-Powered Menu Systems August 24, 2015 by Dave Haynes I was asked by a contact recently why there were not more North American companies active in the South American market, and my honest answer was that I didn’t really know, but suspected much of that had to do with companies up here not knowing the size of the opportunities, and the scale of the challenges with …
Marketing: How Show And Tell Beats Read And Interpret August 20, 2015 by Dave Haynes I’m not going to get into the relative merits of the UK software firm Embed Signage’s latest round of enhancements to its signage platform, because there are way too many CMS apples out there to do apples to apples comparisons on, and as noted in the past, writing about minor, periodic software releases isn’t all …
AOPEN Adds Chromebase Commercial All-In-One To Chrome OS Line-up August 20, 2015 by Dave Haynes Taiwan’s AOPEN has followed up the recent release of its commercial-grade Chromebox with Chromebase Commercial all-in-one display, aka big-ass tablet. The solid state 22-inch display is billed as a versatile, tamperproof and zero maintenance device for such uses as Point Of Sale, small kiosks or retail end-caps. The unit is multi-touch panel with some degree of waterproofing …
Projects: Book Comes To Life In Silicon Valley Mall Display August 20, 2015 by Dave Haynes Speciality display maker Volanti Displays, based just south of Silicon Valley, teamed up recently with a nearby luxe shopping mall – Westfield Valley Fair – on a very different digital window used to promote the Michael Kors fashion line. The base idea was to borrow on the set-up of a shop window, but pull it into the middle …
Real-Time Data As Content: TransitScreen Adds Live And Predictive Traffic August 19, 2015 by Dave Haynes Ask anybody, in pretty much any big city, about the state of their traffic, and they’ll have a one word answer: “Horrible.” Still, it’s very handy to know just HOW horrible traffic is on the routes in and out of urban centers and chokepoints, and the guys at Washington, DC-based TransitScreen have done a partnership to add …
Apple Reported To Be Dumping iPads As In-Store Smart Signs August 19, 2015 by Dave Haynes The Apple-centric blog 9to5Mac is reporting that Apple’s impending store refresh will include a change in how it handles merchandising and product information. “With this Apple Store refresh next week,” the blog reports, “Apple will be pulling these aging iPad 2s from most of its stores. Instead of Smart Signs, Apple will begin pre-loading price …
