Toronto’s BIG Digital Goes After High Demand-Low Supply Short Term Business April 30, 2015 by Super User If you have sold digital signage solutions at all, you have undoubtedly come across clients – particularly brands, their field marketing agencies, and events companies – who didn’t want to buy your stuff. They wanted to rent it. Because they didn’t need it for long. Or they didn’t want to store it. I always had …
Dear Digital Signage Ecosystem: Ignore Augmented Reality Goggles April 29, 2015 by Super User There is a great piece in Wired about the latest big tech stab at augmented reality, using those goggles, or as someone has dubbed them, faceputers. Ugly handle, and just the right measure of disdain. The Wired writer sums it up this way: That’s the real barrier to consumer adoption of augmented reality. It’s weird. …
Nanolumens Expands Beyond LED To Projection Surfaces April 29, 2015 by Super User It seems like all the display guys are branching out lately. First it was software and now display types. You may think of Atlanta-based NanoLumens as a company squarely in the business of making lightweight, skinny and modular LED displays, but now they’ve announced a clear transparent surface you’d liken to 3M’s Vikuiti film surfaces. The NanoClear …
Something New: Enclosures That Don’t Look Industrial April 28, 2015 by Super User The companies out there that do LCD panel enclosures for advertising and retail generally do a great job with the important engineering bits like heating and cooling, and durability in the face of an ever abusive general public. Where they don’t tend to excel is design. They tend to look like squared-off steel slabs. …
The TV Sign Joins The Android Digital Signage CMS Crowd April 28, 2015 by Super User The entry-level software options keep coming for digital signage – even though it is very easily argued supply vs demand thing went way off kilter years ago. The latest entrant in this crowded field is The TV Sign, a new Android-driven, browser-based CMS out of Erie, PA, just west of Buffalo, NY. The SaaS-based product …
Here Comes Schedulla, The Door Sign Monster April 27, 2015 by Super User A Polish company has launched a meeting room product that uses Android for the operating system and then takes the smart step of integrating beacons. Called Schedulla, a play on Godzilla, the tablet-centric platform has a simple CMS that allows users to pick a room, pick a date, describe, and invite participants. The system syncs with Google Calendar or …
Enplug Makes Inc’s 30 Under 30 List April 24, 2015 by Super User LA-based digital signage startup Enplug got a nice little nod from Inc. Magazine, making its 2015 30 Under 30 list of innovative companies. “It’s an honor for Enplug to be recognized as transforming an entire industry by a prestigious publication like Inc.” says CEO Nanxi Liu. “Our team is focused on building the most value-added …
UPDATED: Google’s New Chrome Release Lowers Hurdle For Beacons Adaptation April 20, 2015 by Super User UPDATE: Since this post went up I have had some people poke around and let me know the enthusiasm for this development may be a little premature, like 8-12 months. Blue Bite founder Mikhail Damiani pays a lot of attention to any technology that bridges media to mobile, including beacons. I asked him what was …
New York Subway Screens Get Nielsen-Rated April 20, 2015 by Super User New York’s MTA subway system is now big enough to merit measurement on Nielsen’s quarterly Place-Based Video Report, with 140 screens in 29 stations in view of some 1.4 million daily riders. The On The Go Travel Station network started getting rated as of Q4 2014, with the idea of establishing audience numbers to sell …
Video Display Embedded In Magazine Page April 16, 2015 by Super User Something like this has been done before, but it’s been a while and undoubtedly this stab at putting an LCD screen in a printed magazine is a step ahead. In this case, Chevy’s agency has worked with a tech company to put a video player on a page, embedded in an ad, in 10,000 copies …
