Small Screens For Big C-Store Moments October 9, 2015 by Michael Tutton GUEST POST: Henrik Andersson, Instorescreen Thousands of convenience store owners and operators will be in Las Vegas next week for the annual NACS trade show, an event built heavily around helping these businesses find new ways to maintain and build their bottom lines. It’s also a chance for the brands and services that use the convenience …
Newad Adding 1,500 Screens To Canadian Digital OOH Network October 8, 2015 by Super User Montreal’s Newad has announced plans to grow into what would be one of the largest digital OOH networks in Canada, with a goal of 4,000 digital ad boards switched on by the end of 2016. That announcement comes several weeks after Newad acquired the majority of Zoom Media’s major networks in Canada. “The advertising industry is …
PRN Back In, IZ-ON Out, In Wake Of Stratacache Acquisition October 8, 2015 by Super User The PRN brand is back in the wake of the acquisition of the shopper marketing firm by STRATACACHE. That means the team based in San Francisco will toss out its IZ-ON Media business cards and letterhead and once again use the PRN handle, which was and maybe still is short for Premier Retail Networks. “The acquisition …
Special Report: The State of ARM & Android In Digital Signage October 8, 2015 by Super User There are dozens of digital signage software companies with content management systems built around or adapted to work with low-cost ARM-based media devices, and run on Google’s Linux-derived Android operating system. What started as a trickle of activity four years turned into a big wave within a couple of years. But almost as quickly as Android-based signage …
Coming Tomorrow: The State Of Android Digital Signage Report October 7, 2015 by Super User Client commitments greatly slowed research and production, but I’ve finally completed work on what I think is a thorough look into the state of the Android digital signage marketplace. I will upload it and make it available as a free, no-strings-attached download tomorrow off Sixteen:Nine. It’s 23 pages, so set some time aside. The report …
Chromebox Digital Signage Players Will Soon Double As Bluetooth Beacons October 6, 2015 by Super User There’s been lots of chatter about the interplay of digital signage and Bluetooth Low Energy Beacons, so it’s interesting to read that signage networks running on Chromeboxes will soon be able to use the players as the beacons, via Google’s emerging Eddystone protocol. That set-up enables Chromeboxes to shoot URLs to smartphones with Bluetooth enabled. …
Mvix Launches All-In $259 Digital Signage Player & Software Bundle September 23, 2015 by Super UserThe Sterling, Virginia-based signage firm Mvix has launched a new hardware/software bundle that gets users a teeny Intel-based player and lifetime software for just $259. Dubbed Xhibit Mykro, the set-up is an Intel Bay Trail-based player and Mvix’s cloud-based XhibitSignage software, which can be managed and updated over the Internet, supports HTML5 media playback, and has the …
How To Go Interactive In Digital Signage September 22, 2015 by Mark McDermott GUEST POST: Mark Janke, Deviceworx There’s a reason so many digital signs out there have fingerprints all over them – consumers expect that pretty much any screen they see and use will be interactive, just like their phones and tablets. But only a fraction of the digital signs now operating in the field are set …
Breaking Through The Retail Kaleidoscope September 21, 2015 by Michael Tutton GUEST POST: Henrik Andersson, Instorescreen How do consumer brands get noticed in retail, when consumers walk in and see a kaleidoscope of competing visual cues? The big brands do what’s needed to get the prime visual real estate, and the rest do what they can in packaging and visuals to break through the visual clutter, …
Projects: Toronto’s Union Station Ties Up Ads With LED September 18, 2015 by Super User Anyone who commutes into Toronto by rail can tell you what a confused, awful mess its main rail station has been for many years, and fortunately the long-running effort to spruce it up is starting to be revealed. The new York Concourse area opened recently – and it doesn’t feel like a basement storage hall for …
