Ayuda Expands Digital OOH Platform To Mobile Via New Subsidiary, Ayuda[x] September 14, 2016 by Dave Haynes The Montreal out of home ad software firm Ayuda Systems has made what it calls a pivot by spinning off a wholly-owned subsidiary called AYUDA[x] that uses geospatial data to hyper-target and deliver ads to Digital OOH screens AND smartphones. “Digital marketers are increasingly buying location-based mobile media, and we are intentionally melding DOOH and mobile into …
Sixteen:Nine Podcasts: Luka Birsa, Visionect September 14, 2016 by Dave Haynes This week, I’m speaking with Luka Birsa, the CTO and co-founder of Visionect, a Slovenian tech company focused on solutions that use Electronic Ink. If you’ve got a Kindle or Kobo e-reader, think of that display but used instead for updated bus schedules at stops, or for telling people whether a meeting room is booked …
Is Running Live TV Legal On Your Digital Signage Network? September 13, 2016 by Dave Haynes For as long as the term digital signage has been out there, end-users have been asking suppliers about the ability to insert live TV in a zone on the screen. And for just as long, there have been many questions and few solid answers as to whether it was entirely legal. I’m not sure we’re any …
Three Hard-Won Lessons For Rolling Out Large QSR Digital Signage Projects September 12, 2016 by PhyliisM Guest Post: Gord Phillips I remember thinking when I first started putting together what turned into Canada’s biggest digital menu board network: “This will be easy. I’m a professional engineer and pretty good at DIY.” That was 2007, and turns out, it wasn’t that easy. I joined a very large QSR firm that year to …
E-Paper Hits The Road On German 18-Wheeler Billboards September 12, 2016 by Dave Haynes If you drive busy highways, you’ve no doubt seen your share of the back doors of 18-wheel transport trucks. So what if that space was used for location-specific advertising and traffic tips? That’s the idea behind RoadAds interactive, a German company that is, in effect, putting eight giant Kindles on the back doors of a …
Connected Screen Demo Shows How Interactive Digital Signs Can Be Contactless Payment Terminals September 10, 2016 by Dave Haynes The transaction processing company Ingenico is demonstrating a slick “connected screen” concept at the Toronto International Film Festival that allows people to just wave their Visa credit card at an LCD screen to make a donation. This is the first North American demonstration of a concept that’s been shown in Europe – enabling people who …
Stars Are In Toronto For TIFF, While Commuters Take Subway And Watch Tuff September 8, 2016 by Dave Haynes For the 10th year running, digital signage screens in Toronto’s subway system are being used as the medium for a film festival that pretty much coincides with the glitzy, celebrity-riddled Toronto International Film Festival. The Toronto Urban Film Festival (or TUFF) is running 72 films from 36 countries on screens owned and operated on commuter …
BrightSign Does Total Player And Product Refresh September 7, 2016 by Dave Haynes BrightSign has announced a complete overhaul of its digital signage player portfolio, and also unveiled a nice new feature that takes the time and hassle out of prepping and activating big lots of players. The Silicon Valley company’s distinct purple boxes (they’re first cousins of Roku set-top boxes) have been completely redesigned, and the supporting software has also had …
LG Creates Massive, Genuinely Immersive OLED Display Tunnel September 7, 2016 by Dave Haynes The IFA consumer electronics show that’s been running the last few days in Berlin includes a mind-wobbling welcome tunnel to the LG booth, made up of 216 55-inch curved OLED panels. The OLED tunnel is five metres tall, 7.4 metres wide and 15 metres long, and the pixel count goes past half a billion. The content varies …
Sixteen:Nine Podcasts: Wayne Rasor, FASTSIGNS September 7, 2016 by Dave Haynes This week, I’m talking to a digital signage evangelist – Wayne Rasor, who runs the digital signage side of the business for FASTSIGNS, a traditional printing company that’s helping its 600-plus franchisees around the world stay competitive by going digital. Based in Dallas, Wayne has a busy gig educating his own company and its franchisees on …
