Digital Signage Display Market Growing At 8.3% Annual Clip: IHS July 12, 2016 by Super User The research firm IHS has pushed out new data suggesting the global market for digital signage and professional displays is now growing at a compound annual growth rate of 8.3 percent, with 4.4 million units moved last year and 7.7 million expected to move by 2020. This year, sales in what are called public displays were …
Projects: Low-Rent Digital Shelf Talkers At Canadian Tire July 12, 2016 by Super User This is about as low-rent as I’ve seen for digital signs in a retail environment, save for TVs and DVDs/VCRs just plopped on tables or shelves. These are digital photo frame black-taped into coroplast frames, running endlessly repeating product promo loops (with tinny audio) in the cleaning supplies aisle at my local Canadian Tire. What …
Projects: 80 Million Pixels Light Up At Dubai’s New City Walk Market July 12, 2016 by Super User This looks kind of amazing – 12 football fields worth of digital visuals on LED and projection in the new Meraas City Walk market in Dubai. Overall, the Meraas project involves more than 30 LED installations in 21 different formats and nearly 30 high-res projectors totalling over 80 million pixels. It’s easily one of the most ambitious digital …
6 Steps For A Successful Digital Signage Campaign July 12, 2016 by Sean Levy Guest Post: Irfan Khan, Skykit Highly successful digital signage campaigns don’t spring into the world fully formed, like Athena from Zeus’s forehead. Instead, they require careful planning. An example of this is a newly installed digital signage display at the San Francisco International Airport. It’s bringing in sweet profit increases at See’s Candies. The fully interactive …
Projects: Digital Signs Sync’d With Audio, Lighting Ease Sick Kids’ Fears July 11, 2016 by Super User The James and Connie Maynard Children’s Hospital at Vidant Medical Center in Greenville, SC is using a combination of digital signage players and screens, synced with audio and mood lighting, to run a sensory-driven solution in treatment rooms that are designed to defuse the anxiety of the kids and ease the worries of their families. “In the …
Projects: London’s Waterloo Station Gets Slimed By Ghosts July 11, 2016 by Super User This is well done – an immersion zone on London’s Waterloo Station promoting the Ghostbusters remake. The campaign broke today in the rail station, launched by Sony Pictures and run via ad-concession owner JCDecaux today. A news release says: The campaign activity is augmented with a variety of global media-firsts debuting at the Waterloo Station spectacular. Oozing, …
Amusement Parks Take Digital Signage For A Ride July 11, 2016 by Arjen Klijs Guest Post: Nir Doron, Novisign After almost a decade in the digital signage business, I’m accustomed to seeing displays up and running in many businesses and venues where there were never screens. But I still get surprised by things – like screens at amusement parks and state parks. They’ve followed the lead of other venues, …
Projects: Monster’s Nice Multimedia Charging Stations At ATL July 8, 2016 by Super User This is a nice example how a blend of digital display, analog print and necessary functionality can all blend together into an effective digital OOH ad piece. Monster Media has a campaign in bustling Atlanta Hartsfield Airport for Royal Caribbean International, the cruise ship company. The campaign has a series of smartphone charging stations on …
Digital Convergence, Interactivity And Personalization Key To Digital Signage’s Future July 8, 2016 by Richard Murton Guest Post: Cornelia Henkel, Advanced Digital Solutions The ongoing digital convergence of digital signage, IT, consumer electronics, telecommunications and the media industry will pose major challenges on system integration issues, but also promise to augment viewer experiences to a completely new stage. Digital signage will evolve to digital engagement, enabled by an increased interactivity between …
Could Truck Roll Limit Digital Signage Truck Rolls? July 7, 2016 by Super User If you work on the operations side of the digital signage business, you know all about the complications and cost of “rolling a truck” to visit a deployed site to get an outage resolved. Ideally, truck rolls are a last resort because you need to find qualified techs, schedule them in, and get ready for an …
