Rail Ad Campaign Uses Real-Time Data To Target Traffic-Jammed UK Motorists January 31, 2017 by Dave Haynes Via Campaign Live Here’s a good, relatively simple example of using live data to trigger relevant digital content on digital displays – in this case, cheeky messages to motorists stuck in traffic. Virgin Trains worked with agencies and several OOH media companies on a cross-platform campaign in Leeds and Newcastle, in the U.K., that took …
Pattison Adds Visual Proof Of Play To Digital OOH Ad Delivery Platform January 31, 2017 by Dave Haynes The Canadian OOH media company Pattison Outdoor has beefed up its ad planning and management platform to meet growing pressure from brands and agencies for advertising performance metrics and transparency. The new version of what’s called Eyewitness Proof of Performance (POP) now includes the ability for clients to capture data and images for their digital …
Signagelive To Debut Content Marketplace At ISE January 31, 2017 by sixteenninewpadmin UK-based CMS developer Signagelive is launching a digital signage content marketplace next week at Integrated Systems Europe in Amsterdam. That marketplace, aimed at subscribers to the SaaS platform, will have some 500 pre-built digital signage content elements, ranging from layout backgrounds, pre-built applications to functionality widgets. The company is also planning to show off a …
BrightSign Taking Different Path On “Smart” Displays With Embedded Player And OPS Unit January 31, 2017 by Dave Haynes Silicon Valley-based BrightSign is going right after the “smart” digital signage display market by introducing a new module that makes it easy for manufacturers to embed one of its players right inside a commercial panel, as well as a first foray into slot-loaded players. BrightSign will be showing the new HD3 Series BrightSign Built-In module …
Pharma Uses 13 Big LED Elements For Trade Show Booth January 30, 2017 by Dave Haynes We’ve come a long way from the days when it was nice to see or hear about companies in other fields using a screen or two in their trade show booths to help tell the brand and product story. Here we have a major pharma making digital the centerpiece of its presence at a show, …
Looking Ahead To ISE 2017 January 30, 2017 by Dave Haynes Integrated Systems Europe starts next week in Amsterdam, with the trades show hall letting in the crowds starting Tuesday. It’s the biggest pro AV show in the world, and digital signage is just one component. But a big one. The trade show currently lists 456 digital signage exhibitors, most of them in one hall (the …
Steelcase Labs New Privacy Film Makes Digital Signs Look Like Black Rectangles January 30, 2017 by Dave Haynes Via Wired Technology that would block the light emitted by LCD screens and LED displays would seem about the last thing a digital signage deployment might want, but a new privacy film developed by the office furniture firm Steelcase might actually have some interesting use cases in this sector. Casper Privacy Film, developed by Steelcase’s …
Walmart OKs Trial Of Car-Buying Kiosks In Select U.S. Stores January 27, 2017 by Dave Haynes An online car-buying service has struck a leasing deal with Walmart to start putting interactive kiosks in 25 U.S. stores this spring. Miami-based CarSaver, reports Automotive News, will have kiosks and related information centers that allow consumers to poke around for vehicles on the screens and book appointments at nearby dealerships that are in on the program. When …
Armodilo Debuts Low-Profile, Low-Cost Tablet Enclosure Called Keyo January 26, 2017 by Dave Haynes The guys at Armodilo have built up a name and healthy business developing pretty but also rugged enclosures for tablets being used as one-to-one digital signs across a bunch of verticals, and now they’ve come up with a new line that is more about function and cost than form. The Keyo is a utilitarian-looking low-profile wall …
PixelFLEX Adds Bendy Hi-Rez LED Panels January 26, 2017 by Dave Haynes Nashville-based PixelFLEX has started marketing a new flexible LED video panel that would appear to go after the turf occupied by NanoLumens and some offshore clone-makers they’d like to sue. PixelFLEX has debuted a 1.9mm TrueFLEX LED flexible video panel – a high-rez panel that can handle, at least, a gentle concave or convex curved surface. This is …
