HTML5 And 4K Taking Interactive Digital Signage to New Heights April 4, 2017 by Jami McGraw Guest Post: John Wang, IAdea As touch-enabled large displays become more affordable, we find a quick rise of interactive digital signage everywhere. With the touch of a finger, wayfinding screens take you to your destination with the shortest route. A swipe on the shelf-edge display instantly creates an endless aisle of products that cannot otherwise …
BeeBoard Introduces Publisher And Viewer For “Social” Digital Signage April 4, 2017 by Dave Haynes A Boston start-up has quietly launched BeeBoard, what it describes as a social digital signage application that makes iOS tablets into a contemporary version of corkboards in homes and offices. The BeeBoard Publisher (iPhone) and BeeBoard Viewer (iPad) are free from the Apple app store. BeeBoard is aimed at both the residential and commercial markets. …
Reflect Adds AdLogic In-House Retail Ad Planning Platform April 4, 2017 by Dave Haynes One of the slightly curious things I learned last week at DSE was Reflect – which I totally think of as a retail-centric digital signage CMS – introducing an advertising platform. My first reaction was: “Huh?” Between Ayuda and BroadSign, and a handful of others out there, that turf is well-covered. Then there are the …
Watch A Digital Menuboard That Changes Languages On Demand April 3, 2017 by Dave Haynes This digital menuboard demo from the Seoul solutions company Soundgraph caught my eye at DSE last week for a couple of reasons. First, I liked the creative design. Second, the company was showing a clever demo of on-demand switching of languages for the menu items. There were four buttons on the counter, each with a …
The Thing I Maybe Liked Best At Digital Signage Expo Was Not Digital Signage April 3, 2017 by Dave Haynes It’s slightly weird that the thing I perhaps liked the most on the DSE show floor last week wasn’t digital signage tech in any conventional sense, but what really caught my eye was the flip-disc display shown by the Brooklyn-based tech/agency shop Breakfast. It is decades-old technology that rapidly flips little plastic discs between black and white, …
DSF Establishes Global Digital Out-of-Home Council April 3, 2017 by Dave Haynes The Digital Signage Federation has launched a Global Digital Out-of-Home Council designed to specifically to support the needs of companies involved in what it calls “the intersection between out-of-home advertising and the digital signage industry.” The council is not really a a competitor to the Digital Place-based Advertising Association (DPAA) – with the DSF instead offering what’s …
Projects: Check Out This Amazing 13K Immersive Video Wall In Netflix’s New LA HQ April 3, 2017 by Dave Haynes This is pretty amazing – an 80-foot, 13K, fine-pitch LED video wall running custom ambient content in the lobby of the new Netflix building in LA. Vast video walls in lobbies is not all that uncommon anymore among well-heeled companies and property owners, but the content in many to most of those cases is meant …
How Not To Use A 3 By 3 Video Wall April 2, 2017 by Dave Haynes While still in Las Vegas last week, I had a morning meeting over in the deranged labyrinth also known as Caesar’s Palace, and found myself sitting in the central food court, looking at the video wall. It’s a little older, and could be very functional if the content respected and used the limitations of nice …
Sixteen:Nine Podcasts: Burr Smith, BroadSign March 29, 2017 by Dave Haynes Burr Smith is the CEO of BroadSign, arguably the most successful CMS software company when it comes to advertising-based networks. His Montreal-based company has contracts with many of the top digital out of home ad networks in North America and Europe. Things are really good around BroadSign these days. Staff numbers are growing, a New …
Stratacache Acquires 3,500 Screen C-Store Network from Verifone March 28, 2017 by Dave Haynes STRATACACHE has formally announced the acquisition made back in December of a 3,500 screen shopper marketing network in convenience stores called LIFT, picking it up from the electronic payments company Verifone. LIFT will roll up into PRN, the retail media company STRATACACHE also acquired in 2015. There is a long, sad history of now-dead companies that …
