Day I Impressions – ISE 2017 February 7, 2017 by Super User ISE is now in full roar in a wet and now chilly Amsterdam. I’ve only been in 2 or 3 of the 14 or so halls at this crazy maze of a convention space, but have already seen and heard some interesting things. LG, like last year, is kinda killing it with their OLED eye …
5 Reasons Digital Signage Is Best for Internal Communications February 6, 2017 by sixteenninewpadmin Guest Post: Danica Trapara, Rise Vision As companies grow, it’s common for leaders to feel like they’ve lost touch with their employees or can’t keep internal messages organized and in control. It’s at this point the benefit of internal communications is really seen. Internal communications teams are responsible for sharing a lot of different messages with …
Half-Day Digital Signage Summit Set For Next Week At ISE February 3, 2017 by sixteenninewpadmin Munich-based consulting and events firm invidis is running a half-day Digital Signage Summit next week in the midst of Integrated Systems Europe, with a series of industry experts from around the globe. The Digital Signage Summit is one of several events that are a joint venture between Integrated Systems Events and invidis. The primary event is in …
France’s Telelogos Latest To Adapt Digital Signage CMS To “Smart” Displays February 2, 2017 by Super User The French digital signage software firm Telelogos is the latest platform to integrate with smart display software – in this case Samsung’s Tizen-driven Smart Signage displays. The company will be showing the integration with Samsung’s 4th-generation smart panels next week at ISE in Amsterdam. Its Media4Display software started on Windows, and then added Android and now …
If Your Pitch Is All About Simple, Easy And Affordable, You’re Dead February 1, 2017 by Super User If your company is in the digital signage software business, and your big pitch through this trade show season and beyond is all built around what you have being simple and easy to use, you’re a dead company walking. Scores of companies say their content management system is some variation on simple, easy, friendly and affordable. …
DOmedia Partnership Blends DOOH Buy-Sell Platform With STRATA’s Ad Management Toolset February 1, 2017 by Super User Columbus, OH-based DOmedia has worked what appears to be a well-positioned partnership with a major media buying and selling platform, integrating its planning and buying tools into STRATA, a software toolset used by some 1,200 ad agencies. Under the deal, DOmedia will blend its planning and buying tools with Chicago-based STRATA’s order management and billing platform. The integration, …
Rail Ad Campaign Uses Real-Time Data To Target Traffic-Jammed UK Motorists January 31, 2017 by Super User Via Campaign Live Here’s a good, relatively simple example of using live data to trigger relevant digital content on digital displays – in this case, cheeky messages to motorists stuck in traffic. Virgin Trains worked with agencies and several OOH media companies on a cross-platform campaign in Leeds and Newcastle, in the U.K., that took …
Pattison Adds Visual Proof Of Play To Digital OOH Ad Delivery Platform January 31, 2017 by Super User The Canadian OOH media company Pattison Outdoor has beefed up its ad planning and management platform to meet growing pressure from brands and agencies for advertising performance metrics and transparency. The new version of what’s called Eyewitness Proof of Performance (POP) now includes the ability for clients to capture data and images for their digital …
Signagelive To Debut Content Marketplace At ISE January 31, 2017 by sixteenninewpadmin UK-based CMS developer Signagelive is launching a digital signage content marketplace next week at Integrated Systems Europe in Amsterdam. That marketplace, aimed at subscribers to the SaaS platform, will have some 500 pre-built digital signage content elements, ranging from layout backgrounds, pre-built applications to functionality widgets. The company is also planning to show off a …
BrightSign Taking Different Path On “Smart” Displays With Embedded Player And OPS Unit January 31, 2017 by Super User Silicon Valley-based BrightSign is going right after the “smart” digital signage display market by introducing a new module that makes it easy for manufacturers to embed one of its players right inside a commercial panel, as well as a first foray into slot-loaded players. BrightSign will be showing the new HD3 Series BrightSign Built-In module …
