Sixteen:Nine Podcasts – Mark Boidman, Peter J Solomon Company October 11, 2017 by Dave Haynes If you want to get a sense of what’s really going on with the digital out of home media business and the technology ecosystem that feeds into it, you need to pay attention to Mark Boidman. That’s his gig – looking at the opportunities and risks of the business, as a partner running the marketing …
Car Grilles Scanned In Real-Time For Targeted Digital OOH Film Promo October 10, 2017 by Dave Haynes The video is almost as silly and overdone as a Michael Bay movie, but if you can put up with all the extraneous stuff you will see how Lamar used vehicle recognition technology to promote the latest Transformers movie this summer. To promote the release of Transformers: The Last Knight, ahead of its nationwide release in …
Projects: IKEA’s New Sheffield Store Includes Tidy Digital Menu And Promo System October 10, 2017 by Dave Haynes This is the tidy set of menu displays IKEA has at its food service counter in the newly opened store in Sheffield, UK. The displays were put in by Beaver Group and run that solutions provider’s “signage.ninja” software, which I THINK is a front-end gateway with Scala under the hood. Continuing the nationwide rollout with …
LG Plants OLED Palm Tree At Dubai’s GITEX Trade Show October 10, 2017 by Dave Haynes LG is using flexible OLED displays – made into a digital palm tree – as the centerpiece of its stand at the annual GITEX consumer electronics trade show and conference this week in Dubai. The OLEDs are open frame (no rigid borders) so they can flex concave or convex. The company has also been heavily …
Does Your Idea Of Relaxing At Beach Include Watching Digital Billboards Float By? October 8, 2017 by Dave Haynes A Miami-based media start-up is running a boat along the Miami Beach shoreline that features back to back LED displays – effectively creating a floating billboard. So your relaxing day at the beach can now include big ads for ride-share services and local restaurants wafting back and forth. The 46-foot wide boards go back and …
ClearChannel Provides Las Vegas LED Board Inventory To Aid FBI Investigation October 7, 2017 by Dave Haynes The Las Vegas office of ClearChannel Outdoor has partnered with the FBI to put material on digital billboards around that city related to the recent shooting massacre. The boards will feature the slogan: “If you know something, say something.” People will be encouraged to call a tip line. While what happened and who did it was …
Video: 360 Degree Virtual Real Estate Tours Run Off A Chromebit October 6, 2017 by Dave Haynes I know very, very little about the inner workings of media players and things like graphic cards, but what I do know is that I have seen enough interactive virtual tours on different devices to know they’re often choppy and sluggish. They’re smooth, usually, when there’s a PC with a dedicated graphics card driving things. …
NYC Penn Station Adds Intersection Digital Screens On Amtrak Concourse October 6, 2017 by Dave Haynes Seriously busy, seriously dumpy NY Penn Station got a little bit of a digital facelift with the addition of a dozen digital totems in the Amtrak concourse, with the screens providing passenger information, bankrolled by digital OOH ad spots. The station handles a staggering 600,000 passengers a day, so it gets a lot of coveted …
Samsung’s Display Roadmap Adds More LED, More UHD, Ends Small And Square Screens October 5, 2017 by Dave Haynes Marco Nalli of Samsung invited a bunch of people in architectural/design/consulting up to the company’s Canadian head office in suburban Toronto on Wednesday for a bit of a lunch and learn, to talk about current digital signage product and the North America product roadmap. I made a rare trip away from the live bait shop/office to …
Sharp Starts Shipping Its 70-inch Video Wall-Ready LCDs October 4, 2017 by Dave Haynes We’re at a point with monitors that a 70-inch unit doesn’t even sound all that big anymore, but it’s a bit different when it is a monitor to use as one of many as a video wall. Sharp will start shipping this month a 70-inch display – the PN-V701 – built for 24/7 video walls. …
