Projection Mapping Festival Now Part Of ISE Week In Amsterdam October 20, 2017 by Dave Haynes If you are at ISE in Amsterdam in not all that long from now, you may want to block out an evening to get over by the main rail station to take in a projection mapping exhibition/competition. The World Masters of Projection Mapping competition is running in that city from Jan. 14th to Feb. 9th, …
NYC Digital Signage Startup Digital Social Retail Plans IPO October 20, 2017 by Dave Haynes You don’t see a lot of IPOs being floated out there by digital signage companies, but that’s what NYC-based Digital Social Retail is taking the necessary steps with the SEC to do. The three-year-old company put out a press release saying it has been qualified by the Securities and Exchange Commission (“SEC”) pursuant to the Regulation …
Westfield Starts Rolling Out New Digital OOH Ad Pods In Flagship Malls October 19, 2017 by Dave Haynes The US wing of Westfield has started rolling out new digital OOH advertising “pods” across its flagship shopping malls – with plans to put 220 units in place across the country. The high-bright, freestanding LCDs pods include 147 double-sided indoor units, 18 taller double-sided ones, and more than 50 double-sided ones built for outdoor. The …
NanoLumens Quickly Goes 4 For 4 In Patent Infringement Lawsuits October 19, 2017 by Dave Haynes There are undoubtedly many, many times when C-suite people get the bill in from the company law firm, and wonder what the hell all those zeroes after a $ sign amounted to – but maybe not around Atlanta-based NanoLumens, which appears to have gone 4 for 4 in its legal actions this summer with LED …
Audi’s Digital OOH Campaign In UK Matches Billboard Ads To Road Conditions October 19, 2017 by Dave Haynes This is an interesting twist on using APIs and public data to serve up contextually relevant digital OOH ads on roadside displays – matching conditions to the assistive technology an automaker offers to deal with those conditions. Created by BBH and produced by Grand Visual, the UK campaign for Audi that’s now active uses traffic, …
London Creative Shop Opens Deep Black, OLED-Filled Showroom October 19, 2017 by Dave Haynes This the new showroom of the London creative studio Projection Artworks, which includes several LG OLED displays. There’s nothing all that exciting about companies have showrooms, but I note this because of the smart decision to place the OLEDs on a piano black wall. OLED has its issues – like image retention, operating life and …
Digital Signage Awards Entry Deadline is Oct. 31st October 18, 2017 by Dave Haynes A reminder that entries close at the end of the month for the Digital Signage Awards, a global contest that sifts through and singles out the best work across a bunch of varied categories. Sixteen:Nine is media sponsor/partner in the awards, which are organized and managed by a UK company. As noted in the past, I’m …
Grocer Uses Dynamic Data To Manage Mass Content Updates On Digital Signage Network October 18, 2017 by Dave Haynes Here’s a simple but effective example of using data to handle what would otherwise by a nightmare job is done by one person running a digital signage network. The Quebec supermarket chain IGA is running a daily contest at its roughly 300 stores that gives away prizes and announces the winner on screens inside the stores, with …
The New Guinness Brewing Floor Experience In Dublin Looks Amazing October 18, 2017 by Dave Haynes Via Retail Design Blog Diageo hired the creative shop Love to design a new brewing floor experience at the storehouse of the famed Guinness brewery in Dublin, Ireland. The tasting at the end is worth the trip alone, but the new visitor experience looks pretty amazing, using video walls, display clusters and some interactive tablet …
Christie Partners With MVP, Times Square On Interactive Digital OOH Network In Cinema October 18, 2017 by Dave Haynes The digital OOH media wing of projector and display manufacturer Christie – Christie Experiential Network (CEN) – has announced a partnership with a pair of interactive and field marketing companies to create what it touts as the largest interactive digital OOH network in North America. The interactive part is the major-major qualifier on that statement, …
