Fine Pitch LED Walls Used For Barneys’ Trippy Holiday Shop Windows December 4, 2017 by Dave Haynes Barneys New York has developed a reputation for doing Christmas/Hanukkah season shop window displays that are well outside the holiday norm, and the retailer appears to have really gone for it this year with trippy windows developed by a pair of artist brothers. The 2017 holiday collaboration, Haas for the Holidays, was developed by Simon and Nikolai …
Here’s A Glimpse At The Crappy Digital Signage Market Analyses From A Junk Research Factory December 4, 2017 by Dave Haynes It irritates the hell out of me when I see another member of the trade press giving any attention to companies that are peddling crap research about this industry – quoting market analysts from these research factories in Pune, India who are pulling numbers out of their collective butts to forecast industry growth and value. Because I …
AdMobilize’s New AI Capabilities Enable Ad Targeting By Vehicle Types November 30, 2017 by Dave Haynes Miami-based AdMobilize has launched what it calls a Vehicle Recognition Engine – an AI-driven system that Digital OOH media planners could use to target outdoor advertising down to roadways that tend to see higher percentages of certain vehicle types. Using the information developed out of the Vehicle Recognition Engine, says the company, brands and media companies …
Already Big ISE Gets Bigger For 2018; Adds Its Own TIDE Conference November 30, 2017 by Dave Haynes Integrated Systems Europe 2018 is now just a couple of months out, and from what I am reading and hearing the already huge show is even bigger – with more halls and more educational components. I heard this week that there are tents being added outside the main entry hall of the RAI Amsterdam to …
Scala Starts Making And Marketing Branded Digital Signage Media Players November 29, 2017 by Dave Haynes Scala has started marketing a pair of branded, Windows 10-driven digital signage players as part of the company’s solution offer. While many or most digital signage CMS companies have their go-to boxes, not that many settle on and brand a specific device or set of devices as their own. There appear to be two versions of …
Video: LCD Shelf Label Strips At Gatwick Duty Free Drive 40%-50% Sales Lift November 29, 2017 by Dave Haynes A post the other day referenced shelf-edge display strips in a set of chiller fridges in the U.S., with my covering comment that I’d seen that sort of thing in trade shows but wondered if there were real-world deployments. That one was using LED strips. This one – at World Duty Free in London’s Gatwick …
Why Digital Signage At Scale Needs Enterprise Features November 29, 2017 by Dave Haynes Guest Post: Trey Hicks, Visix Even though digital signage can be as simple as a laptop playing a PowerPoint slideshow hooked up to a display, it’s really designed to reach large audiences. Some organizations spread out over multiple floors, multiple buildings or even multiple geographical locations. When you are operating at that scale, the basics …
Sixteen:Nine Podcasts: Antoine Doublet, Deepsky November 29, 2017 by Dave Haynes The last interview and meeting I took on my recent trip to Asia, getting a crash course on the technology and manufacturers doing fine pitch LED, was with Deepsky. The LED display startup is based in Hong Kong, but has deep French roots, as you’ll be able to pick up easily in the accent of …
Budapest Charity Ad Blends OOH, Digital OOH And Contactless Payments November 28, 2017 by Dave Haynes Digital and traditional OOH gets blended with contactless payment tech here in a nice charity campaign in Budapest, Hungary, running on a JCDecaux-managed transit shelter. The Antal Zsuzsa Foundation partnered with JCDecaux Hungary to raise awareness of the difficulties that people with quadriplegia face daily, and to encourage passersby to make a donation. The DOOH …
Denver’s Airport Turns On 1,000-Foot Hybrid LED Light And Digital OOH Display Feature November 28, 2017 by Dave Haynes If the video auto-plays, my apologies. I looked at the HTML and it didn’t give me any clues on how to shut that off! This is a new digital OOH advertising feature along the highway leading into Denver’s international airport, which is way, way, waaaaay east of the city. There is a 1,000-foot span of LED …
