Toronto Startup Aims To Be An Uber For AV Install Gigs December 21, 2017 by Super User The gig economy has been around the Pro AV and digital signage install business for ages, but a Toronto startup has launched with the idea that it can get organized much like ride-sharing and other services. AV Junction is trying to simplify and systemize the hiring and management of independent contractors, using a global web …
See How A Lexus Gets Lit Up And Reactive With 42,000 LEDs December 20, 2017 by Super User Hat Tip Tom McGowan … This is about a year old but the first I’ve seen of an interesting car launch promo – tied in with a music video – that uses almost 42,000 hand-applied programmable LEDs to light up a Lexus luxury sedan. Three distinct modes, says a press release, allow the LIT IS …
Sixteen:Nine Podcasts: Rob Gorrie, Bricks + Matter December 20, 2017 by Super User Rob Gorrie is among the most digitally-savvy and sharp people I know – some of that based on the DNA of a family that’s been doing marketing for more than a century. But it’s also based on a pile of real world experience starting and running digital companies. The one Gorrie’s been focused on for …
LCBO Pop-Up Booze Store Uses Digital Touchpoints To Market Wine, Whiskey December 19, 2017 by Super User When I think of pop-up stores, I think apparel start-ups. But in Toronto, Ontario’s giant booze monopoly is running a pop-up store for the holiday season that includes several digital components. The LCBO Pop-Up west of downtown Toronto, at the hipstery nexus of King Street and Portland, was set up to build awareness and attract new customers …
Luis Villafane On Installation Nightmares, And The Chosen Ones December 19, 2017 by Super User GUEST POST: Luis Villafane, MALER I have been running digital signage hardware since 2001, and over all that time I’ve only found a handful of devices I’d call “The Chosen Ones” – gear I was comfortable putting in production environments. Some have been incredibly reliable, hitting a minimal failure rate on a 13-year lifespan and …
The Last Jedi Takes Over Digital Boards In NYC, Toronto With Cast Portraits, Curated Live Tweets December 15, 2017 by Super User The latest Star Wars move – The Last Jedi – has opened in cinemas all over, and Disney is working with Twitter on a live campaign today that’s running on digital OOH boards in New York and Toronto. There’s a giant board in the Yonge-Dundas Square area in Toronto and boards in Times Square and Bryant …
Organizational Communications In A Post-Postmodern World December 15, 2017 by Stu Armstrong GUEST POST: SEAN MATTHEWS, VISIX English doesn’t have a word for it, so we appropriated the German term zeitgeist, which translates as “spirit of the times.” Today, there is certainly something afoot – we can all sense there’s been a shift in the way we think as a culture, and there is much talk about the …
16:9 Projects Podcast: 127 Feet Of Amazing Experiential LED At Chicago’s 150 N. Riverside December 15, 2017 by Danica Trapara Chicago’s 150 Media Stream is a 127-foot long and 19-foot high permanent installation in the lobby of the new 150 North Riverside office building. It is comprised of 89 individual vertical LED displays or ‘blades’ creating a canvas of over 3,000 square feet. The content is driven by an ‘intelligent content library’ that constantly changes …
Broadsign Debuts Brand Refresh, Streamlined Product Handles December 14, 2017 by Super User Montreal-based CMS software company Broadsign has revealed a refreshed brand today, as well as tweaks that clean up the names for core products. The logo looks a bit different in terms of color and font selection, and the capital S in BroadSign is gone, so it is now Broadsign. Fine by me. I always had …
Stratacache Acquires European Pharmacy Ad Network, Plans 10X Expansion, Inc. US December 13, 2017 by Super User STRATACACHE and its subsidiary PRN have acquired iDKLIC, a Belgian digital marketing and signage provider that does ad-based in-pharmacy digital health and wellness networks. The company has about 1,250 sites right now but STRATACACHE CEO Chris Riegel says the plan is more than 10X of that – 15,000 sites – by the end of 2019. iDKLIC’s …
