Sixteen:Nine Podcasts: Joaquim Lopes On 4YouSee And The Latin American Digital Signage Market February 21, 2018 by Super User I have traded emails with Joaquim Lopes for at least couple of years now, and he has been telling me about his company 4YouSee and its efforts providing software and services to the Latin American digital signage market. He was at Integrated Systems Europe in Amsterdam a couple of weeks ago, and when we finally …
UK Digital Billboard Campaign Visualizes Cyber-Crime In Real-Time February 19, 2018 by Super User This is a terrific, very different way to use real-time data to drive home a compelling message for a brand – in this case a UK insurer that wanted to make small businesses aware of cyber-risks. The digital OOH campaign for Hiscox Insurance visualizes in real-time attacks on a designated “honeypot” server that would typify …
Looking At DSE 2018’s Floor Map, And Barely Seeing The Big “Outsiders” February 17, 2018 by Super User There are extremely varied opinions on what the presence of companies like Google, Adobe and Microsoft mean to the digital signage industry. On one hand, there are people who see these kinds of companies, from outside the formal business, as the ones who will eventually take over. That’s one of the takes German digital signage …
Riegel, Stratacache Now Have 100% Ownership Of Scala February 14, 2018 by Super User STRATACACHE now has 100% ownership of Scala, having acquired all outstanding Scala shares and Scala divisions around the globe including Scala Inc., Scala BV, Scala KK and Scala Nordic AS. “Scala has created an excellent brand and execution footprint around the globe over the past thirty years, tailoring their digital signage offerings to the specific …
Sixteen:Nine Podcasts: Andrea Varrone Previews Digital Signage Expo 2018 February 14, 2018 by Super User Trade show managers like to attend other trade shows to see what’s going and how things are done, as well chat up exhibitors who might also want to hang a shingle at that trade show manager’s own event. So it was no surprise last week to find Andre Varrone – who runs Digital Signage Expo …
Location, Location, Location – The Science Of Placing Digital Signage Displays February 13, 2018 by Bryan Crotaz Guest Post: Trey Hicks, Visix There’s a famous tricolon popularized by British real estate tycoon Lord Harold Samuel – “location, location, location” – that was meant for property but holds true for digital signage. You want a lot of people to easily see what’s on your screens. Let’s examine a simple, but oft-overlooked aspect to …
ISE Shatters Attendance Records Again – 80,000-plus In 2018 February 11, 2018 by Super User Back at a snowy world HQ after returning last night from Amsterdam, on the heels of a stupid-busy week in that city at Integrated Systems Europe. There’s no sign of a formal press release so far, but show director Mike Blackman was telling people on Friday that the show attendance surpassed 80,000. That’s up about …
Video: Me Talking To Some English Guy At ISE 2018 February 9, 2018 by Super User For, I think, the 47th year in a row, Adrian from DailyDOOH interviewed industry luminaries – and me – for a video series at the NEC booth, this time above ISE’s teeming hordes in a 2nd level cafe/meeting area that had very nice people bringing much needed, nicely made coffees to weary attendees. The full …
ISE 2018: Day 3 Impressions: SOC Screens Are Rolling Out In Volume February 9, 2018 by Super User Finally spent some substantial time in Hall 8 at Integrated Systems Europe, where many of the digital signage vendors are located. That said, there are vendors – particularly smaller ones – in sometimes odd spots, the product of late bookings or skimpy budgets. I chatted with Signagelive, which has a nice integration set up with …
16:9 Projects Podcast: True Customer Experience At Toronto’s Air Jordan Store February 9, 2018 by Super User The new Air Jordan store, opened in downtown Toronto in 2017, is a three-story retail environment created with the notion of providing a true customer experience. It features an underground kids-only concourse, an industrial-designed retail level, and an upper athletic training facility. While digital signage is limited to just two areas on the top floor, …
