Emerging Trend: Digital Out-of-Home Advertising Audits March 13, 2018 by Chuck Lewis Guest Post: Ken Goldberg, Real Digital Media The Independent Credibility Fixes for Ad Supported DOOH The positioning of ad-supported digital out of home has always been in flux. As the industry began its ascent, it was considered an alternative to television advertising. The parallels were certainly there, given the reliance upon audio and video on …
DSE 2018 Booth Previews – Four Winds Interactive Talking Market Solutions And FWI Cloud March 13, 2018 by Super User Four Winds Interactive – Booth 1422 Why do people going to DSE need to put your company on their Must See list of booths? Our software is really good. It’s driving some of the most advanced networks out there. Advanced to us means more sophisticated applications on more device types—and lots of devices deployed. People …
DSE 2018 Booth Previews – Quividi To Introduce Its Campaign Genius March 12, 2018 by Super User Quividi – Booth 2473 Why do people going to DSE need to put your company on their Must See list of booths? Quividi will introduce Campaign Genius, its new AI-driven algorithm that recently powered the first Dynamic Campaign Optimization for DOOH. We’ll also present our collaboration with Innovative Foto, via a co-branded photobooth and a case …
ISE’s Final 2018 Numbers: Digital Signage 2nd Biggest Attraction To Show March 12, 2018 by Super User Integrated Systems Europe has pushed out a comprehensive report that looks at the characteristics of attendees of the giant pro-AV trade show a few week weeks ago. The final headcount was 80,923, 59,098 attendees and another 20,207 people working at exhibits. There were also 1,618 press,VIPs and speakers. Of the overall number of attendees, 22,393 were there for the first time. The …
DSE 2018 Booth Previews – Peerless-AV To Show Its Wide Range of Digital Signage Solutions March 12, 2018 by Super User Peerless-AV – Booth 1917 Why do people going to DSE need to put your company on their Must See list of booths? Booth attendees should visit the Peerless-AV booth (#1917) for our wide range of digital signage solutions. From outdoor displays to kiosks to video wall mounts, we will be showcasing solutions that fit any …
DSE 2018 Booth Previews – Visix March 9, 2018 by Super User Visix – Booth 2136 Why do people going to DSE need to put your company on their Must See list of booths? Visix is one of the few digital signage providers focused specifically on institutional communications. So, if you are with a college, university, hospital, municipal agency or corporate enterprise you should stop in and test …
Elo Introduces Android 7-based Backpack Appliance To Drive Touchscreens March 8, 2018 by Super User Touchscreen-maker Elo is introducing a hardened Android appliance to drive its range of monitors, for use in applications like interactive digital signage, kiosks and Point Of Sale systems. Called the Elo Backpack, it’s a set-top box-sized device that can be remotely managed using something called EloView. “The new Elo Backpack turns touchscreen monitors and displays into …
DSE 2018 Booth Previews – Sophatar March 8, 2018 by Super User Sophatar Inc. – Booth 1954 Why do people going to DSE need to put your company on their Must See list of booths? Automated contextual digital signage to increase shopper basket size for retail. What’s your big marketing message to attendees, and what’s it all about? Dynamic digital signage on any media player, no playlist …
DSE 2018 Booth Previews – Data Call Technologies March 8, 2018 by Super User Data Call Technologies – Booth DC6 Why do people going to DSE need to put your company on their Must See list of booths? Data Call Technologies specializes in licensed content feeds and has been serving this industry since 2002. We offer, News, Sports, Weather, Traffic, Financials, Health/Wellness, Social and more. Our content feeds help …
38,000 Square Feet Of LED Lights Up At LA Live March 7, 2018 by Super User Had a chance last night to walk over to an area called LA Live, an entertainment district in downtown Los Angeles that is home to theatres and to the Staples Center – the home to two NBA teams and an NHL team. Busy place, and quickly becoming an OOH media hub in the spirit of …
