How To Keep Your Digital Signage Audience Looking July 16, 2018 by Bryan Crotaz Guest Post: Trey Hicks, Visix If you’re going to have digital signage, you need a content strategy. If you don’t have something on screens at all times to draw attention and interest viewers, they’ll start tuning out. That can seem like a daunting task – collecting, creating and designing digital signage messages every day. But …
Big AV Disty Stampede Acquired By Irish Sales, Marketing And Services Firm DCC July 13, 2018 by Dave Haynes Buffalo, NY-based Stampede, one of the biggest Pro AV distribution companies out there, has been acquired by the technology division of DCC plc, a £14.3 billion revenue, London Stock Exchange-listed (LSE) sales, marketing and support services group based in Dublin, Ireland. DCC has about 11,000 people across four divisions, and operates in 17 countries. “The …
Watch The Latest Digital Art Piece Running On NYC Fulton Center’s Digital Signage Network July 12, 2018 by Dave Haynes You are currently viewing a placeholder content from Vimeo. To access the actual content, click the button below. Please note that doing so will share data with third-party providers. More Information Unblock content Accept required service and unblock content This is the latest digital art piece running at the busy Fulton Center Transportation Hub in …
Printer Federal Heath Wins Digital Signage Rollout Deal With Kwik Trip C-Store Chain July 12, 2018 by Dave Haynes The mainstream printing/visual communications firm Federal Heath has been working its way into the digital signage sector in fits and starts for the last four or five years, but I met a guy at DSE who said his company was organized now for this business and getting some traction. A deal with a substantial US c-store …
Sao Paulo Office Block Lit Up By LED Art Project July 11, 2018 by Dave Haynes This is a building in Sao Paulo, Brazil with a low-rez LED light facade, with content put together by the Istanbul, Turkey HQ’d creative shop Ouchhh. I like what they did, but the explanation/description is one of those art gallery “Ummm-OK-yeah-yeah-I-see” narratives that is a little too out there for my bottom-feeder brain. And I quote …
Nick Fearnley Talks About How SignStix Makes Smart Displays Really Smart July 11, 2018 by Dave Haynes I am guilty of thinking about SignStix as yet another smallish digital signage CMS company scratching out a living with low-cost subscriptions and equally low-cost Android stick players. Based in Yorkshire, England, SignStix is a lot more than that. The company is indeed small, but doing some stuff that is a little bit mind-blowing. It …
Kia Motors Russia’s Full Dealership Digital Signage Network Consolidates On Scala July 10, 2018 by Dave Haynes All the Kia dealers in Russia have now rolled out a communications program, running off Scala, that reflects the Korean automaker’s new “Red Cube” brand identity. The new dealerships mix corporate red buildings, big glass windows and a new space identity involving car displays, points of attraction and functional zones. Customers see multiscreen video walls, …
How To Make Your Digital Signage More Effective, With A/B Testing July 10, 2018 by Kenneth Brinkmann Guest Post: Debbie DeWitt, Visix In order to truly use your organizational digital signage to its fullest potential, you need to have a system of continuous assessment in place – what works, what doesn’t and how can less effective messages be improved to get people to follow your calls-to-action? One way to peek under the …
Why Open Digital Signage Is A Competitive Advantage – Part 2 July 9, 2018 by Jami McGraw Guest Post: John Wang, IAdea Corporation In Openness as a Competitive Advantage – Part I, published in March 2018, I shared an example of successfully winning a prominent financial institution client who needed an open platform solution. In that case, the in-house AV/IT crew wanted the ability to perform customizations for business objectives that were …
Ultrahaptics Offers Touch Experiences For Screens, Without Touching The Screens July 9, 2018 by Dave Haynes Way back in the corner of DSE, in the innovation zone, a Bristol, UK company called Ultrahaptics was demonstrating tech that creates the sensation of touch in mid-air, in front of digital screens. The ultra-sound technology uses micro-blasts of air that can be sculpted to create the sensation of feeling 3D shapes, buttons, switches and …
