Global OOH Giant JCDecaux Announces VIOOH – Its Own In-House Media Planning & Trading Platform June 13, 2018 by Super User Staying current on ALL of the different platforms and methods for planning, buying and placing digital OOH advertising is not easy, and I’ll admit I go a little cross-eyed trying to sort out the programmatic advertising offers of the various vendors who are directly or indirectly in the business. My sense, however, is that when …
Generative Visuals Derived From Famous Artworks Fills Huge LED Canvas At Dolby’s HQ June 13, 2018 by Super User This is a set of digital motion graphics art pieces running at the Dolby Gallery in San Francisco, on a 62-foot wide street-level LED in the lobby. Developed by Chicago experiential design agency Leviathan, Metamorphosis is described as an audiovisual odyssey that extracts brilliant color data from masterpieces of the past century to create an …
Why Buying Digital OOH Should Be As Dead-Simple As Booking AirBnBs June 13, 2018 by Super User A Las Vegas startup called Adomni represents the latest effort through the years to roll up digital OOH networks with the idea of making media buying and execution easy. Many have tried, few have succeeded, but here’s what’s different about Adomni. First, they’re primarily going after outdoor billboards, and they’re not trying to be THE …
DC-area Office Tower Uses LED To Visually Energize Lobby June 12, 2018 by Super User This is the lobby of the 31-story CEB Tower in Arlington, Virginia, in the immediate orbit of Washington, DC. The building’s centerpiece visual is a 19 feet high by 38 feet wide 4mm pitch LED wall that fronts and wraps around the end of the facade of the elevator shaft. It uses Sansi’s LED technology and content …
Right-Angle Fine Pitch LED Wall Centerpiece Of Arab National Bank Branch In Riyadh June 12, 2018 by Super User This is a major branch of Arab National Bank in Riyadh, Saudi Arabia, with the digital components just completed and switched on by Dubai-based digital signage solutions firm 2point0 Concepts. The branch on Tahlia Street, which is Riyadh’s main shopping strip, has a big mix of direct view LED and interactive LCD screens. The main feature …
InfoComm Breaks Its Vegas Attendee Record, With 43,000 Badge-Holders June 9, 2018 by Super User Just-ended InfoComm show attracted nearly 43,000 registered attendees, up about 10 percent from the last time InfoComm was held in Las Vegas, in 2016. The crowd was just a bit less than Orlando 2017, which pulled 44,000. AVIXA, which runs the show, says InfoComm 2018 visitors hailed from all 50 United States and 108 countries, with …
Infocomm 2018 Day 2 Impressions June 8, 2018 by Super User LAS VEGAS – I didn’t think it was possible, but Fremont Street is even weirder than the last time I spent a night around there. The ride history feature on Lyft’s app is a very effective tool for dealing with the “What time did you get in?” question after a night on Fremont and elsewhere. …
InfoComm 2018 Day One Impressions June 7, 2018 by Super User LAS VEGAS – It’s very hot. The Las Vegas Convention Center has renovated the food services area in the north and central hall areas so it looks more polished and the options don’t all lead to desperation eating. But there’s still nowhere enough seating. AVIXA has a DJ playing dance music in the main entry …
LG To Show Its Full Color Transparent LED Film This Week At Infocomm June 4, 2018 by Super User North American pros will get a first look this week at Infocomm at the transparent color LED film that LG first showed a few months ago at ISE in Amsterdam. The film is touted as a way to turn any window or glass surface into a customizable digital canvas. If you were at Infocomm a year …
Sapient Razorfish Debuts Live Databloom At EU Money Conference June 4, 2018 by Super User Data visualization guru Mike Pell, who spoke a couple of years back at the DSrupted conference I ran in Toronto, talks about the difference between a visualization that is clearly beautiful, versus one that is beautifully clear. The big interactive agency SapientRazorfish is showing a digital installation this week at the Money2020 payments and financial …
