New Digital OOH Screens On London Tube Seem To Miss Creative Opportunity January 2, 2019 by Dave Haynes The media people have to sell it, and the content creatives have to develop it. Which is maybe why the new digital screens in the escalator wells of London’s famed subway system seem to be missing an opportunity. The old display panels were replications of posters that stair-stepped up and down the escalator side walls, …
How McDonald’s Has Made In-Store Interactivity The Norm January 2, 2019 by Brandon Harp Guest Post: Emily Ingram, Prendi Consumer expectations are advancing rapidly, and businesses will benefit if they keep up with it. Here’s a look into how McDonald’s have tackled this, to meet our growing expectations. I walked into McDonald’s the other day with a colleague, who went immediately up to the touchscreen kiosk to complete her order. Now …
16:9’s 2018 Year In Review For Digital Signage, And A Look Ahead December 31, 2018 by Dave Haynes Here are the most heavily-read posts on 16:9 in 2018, as well as (later) my observations on the major trends in 2018 for digital signage, and what may be coming in 2019. As you will notice right away, readers like free or cheap, and they definitely like lists and headlines that promise 3 or 5 …
Big LED Fail At Montreal’s Trudeau Airport December 30, 2018 by Dave Haynes From a reader – This is a very large LED display board at international arrivals at Montreal’s main airport, shot this weekend. I THINK this is a media company’s display, and not the airport’s.
More Smart Parking Systems Should Mean More Smart Digital Signs December 29, 2018 by Dave Haynes Digital signage systems for parking lots is not the sort of thing that’s going to set the hearts of industry people racing, but there’s reason to pat attention to this use-case because of the way these very utilitarian venues are going smart. A recent piece in SmartCitiesWorld news suggests smart parking solutions are on a big …
STRATACACHE Owner And CEO Riegel Buys Office Tower In Dayton December 21, 2018 by Dave Haynes The dollar goes a bit further in Dayton, Ohio, the head office city of the digital signage solutions company STRATACACHE. The company’s owner and CEO Chris Riegel has purchased a 12-storey office block in the city’s downtown – the Courthouse Plaza building at 10 N. Ludlow Street – for $1.67 million. Riegel confirmed the purchase …
New Istanbul Airport Goes Big On Direct View LED, LCD Smart Signs December 18, 2018 by Dave Haynes The new Istanbul Airport in Turkey, which is opening in phases, has almost 700 Samsung LCD and LED displays, with the direct view LED encompassing more than 1,000 sq. meters of visual space. The centerpieces of the install are two giant 193-sq. meter LED screens at the international departure gate, near the hotel area and …
Fails, Everywhere Digital Signage Fails December 17, 2018 by Dave Haynes Digital signage is so common now in retail and public spaces that I don’t tend to notice screens as much as I did for many years, when it was interesting to see what early adopters are doing. Now I tend more to notice stuff that isn’t right – because it sends the wrong message and …
Navori Debuts “Insane” Capability To Drive 16 Different Signals To 16 HD Screens Off One Player December 17, 2018 by Dave Haynes The Swiss software firm Navori will be showing some new in-house technology at ISE that it says gets an “insane” amount of display performance out of a single playback box. The Swiss as people aren’t typically known for hyping the hell out of things, so Navori’s marketers must be dead-serious when they take an internal …
Chinese LED Firm Marketing A Version Of That Failed Times Square Shape-Shifting Screen December 17, 2018 by Dave Haynes One might have thought the shape-shifting LED display that Coca-Cola put in Times Square was such a disaster, as innovations go, that the market for such a product was created and killed in a matter of weeks. But while the Coca-Cola screen’s way-too-many moving parts have been rendered static, there are companies out there marketing …
