Nike Opens Screen-Filled, Frictionless Shopping Flagship In NYC November 19, 2018 by Super User Nike late last week opened the doors to what it calls “House of Innovation 000” – a new six-level flagship store at 650 Fifth Avenue in New York that is built around making shopping largely frictionless, and uses a lot of screens. The 68,000 square foot store includes a center-hung, multi-level not-sure-what-I’d-call-it multi-sensory tower structure …
BrightSign Partners With BlueFox On WiFi-Sensing Retail Analytics November 16, 2018 by Super User BrightSign is the latest digital signage-focused company to build analytics into its offer, though it is via partnership and done a little differently than some other companies in the ecosystem. The Silicon Valley-based Roku spinoff BrightSign has integrated BlueFox’s WiFi sniffing technology into its range of digital signage media players. The pitch for what’s touted as …
Mall Research Suggests Targeted Digital OOH Ads Can Drive Double-Digit Store Sales November 15, 2018 by Super User Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH mall advertising on sales. The brand ventures wing of the big shopping mall concern Unibail-Rodamco-Westfield (URW) did a pilot program this fall with the French analytics firm Quividi to test assumptions that …
Delivery Service Hyper-Targets Hungry Office Workers In LinkNYC Campaign November 14, 2018 by Super User This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down to the neighborhood and time of day. The hyperlocal campaign is running on Intersection’s LinkNYC network, which is big 55-inch back-to-back screens on monolithic sidewalk fixtures. The targeting tactics are based …
Intel Adds More Data, Capabilities To Its Real Sense Depth-Sensing Cameras November 14, 2018 by Super User Stressing that I have only a fleeting command of the technical details of this, it is nonetheless interesting and useful to point out to solutions providers and experiential designers that Intel’s camera for tracking things like gestures just got better. The Intel RealSense Depth Camera D435i has “a new inertial measurement unit that enables developers …
Anti-Racism Center Uses AR, Contactless Payments To Raise Funds Off Sidewalk DOOH Screens November 14, 2018 by Super User This is an interesting mash-up of augmented reality, sensors, contactless payment tech and digital OOH displays executed by JCDecaux in Norway, for the Norwegian Centre Against Racism In Lillestrøm. The fundraising campaign shows a bunch of white power thugs, on a street furniture screen, approaching people and chanting their nasty bile. That stops and they …
Beth Warren Of CRI On How To Make Digital Signage Really Resonate In Retail November 14, 2018 by Super User Beth Warren of Creative Realities – or CRI for short – came recommended as a speaker for the DSF’s recent Coffee and Controversy event in New York. We’d never met, and while in New York, I seized the opportunity to meet up with her after the event to talk a lot about digital signage in …
STRATACACHE Buys UK-Based Systems Integrator Sys-Teams November 12, 2018 by Super User Dayton, Ohio-based digital signage solutions company STRATACACHE has acquired the UK integrator Sys-Teams, giving the company in-house European capability for installation, integration and field services. Sys-Teams has focused its projects in the UK and EU and, under STRATACACHE, plans to expand in Europe, the Middle East and Africa, beginning with Germany and the Benelux region. …
Sony’s Crystal LED Wall Spotted In Real World Retail Install November 9, 2018 by Super User A reader, doubling as a volunteer operative, sent me pix from Toronto’s ritzy Yorkdale mall of an actual, real installation of that giant, gorgeous Sony “crystal LED” screen that’s shown up at trade shows for the last couple of years. The CLEDIS display – new tech that is micro/mini/something LED versus the normal surface-mounted LEDs …
Practice Makes Perfect – Why You Need To Pilot Digital Signage Projects November 9, 2018 by sixteenninewpadmin Guest Post: Ellyce Kelly, Visix “Before anything else, preparation is the key to success.” – Alexander Graham Bell After spending a significant amount of time and money planning and choosing your digital signage system – hardware, software, subscriptions, content strategy, staff to manage it, etc. – you want to make sure that your launch creates …
