Jay Leedy On How The Giant Integrator Diversified Approaches Digital Signage August 21, 2019 by Super User There are a handful of big AV systems integrators in North America genuinely active in digital signage, but I’m feeling pretty comfy saying New Jersey-based Diversified is the most active, experienced and directly knowledgeable about this industry. The company has built and then managed many of the larger networks out there, including most of the …
Shanghai Spinoff Touting $30 AI-based Camera And Processor With Built-In Analytics Capabilities August 20, 2019 by Super User A Shanghai spin-off company called HuskyLens is running a successful Kickstarter campaign for what is described as an easy-to-use AI-driven $30 USD camera that has built-in tech like face pattern and objection detection. The camera/sensor could, in theory, be used by companies wanting to offer base-level video analytics capabilities (though I assume there is all …
Controlled Retail Tests Show 800%+ Sales Bump Using Triggered Digital Signage Messaging August 20, 2019 by Super User Digital signage end-users in hyper-competitive sectors like retail and quick service restaurants have always tended to keep their cards really close to their chest when it comes to talking about the actual impact of digital signage networks. Why would they want to share results that inform and guide competitors? There’s also the problem of all …
In The Right Conditions, Switchable Glass And Laser Projectors Have Possibilities August 20, 2019 by Super User I’ve seen switchable glass demo’d by NEC for rear projection window displays at a couple of trade shows this year, and while I thought it was interesting, the visual impact was a little muted. It had that age-old problem of not being bright enough to be effective in many scenarios. Last week at NEC’s splashy …
Taipei’s Planned Twin Towers Are Ground-To-Roof LED Media Facades August 19, 2019 by Super User A few months ago, a New York journalist rang me up, asking about that LED advertising barge that had started running along the Hudson and East Rivers as a floating billboard. I told the guy I was not surprised many New Yorkers hated the thing, but said that was potentially just the start of what …
DSF Mixer Draws Over-Subscribed Crowd In Chicago August 15, 2019 by Super User Hanging out in the United Club, waiting for a flight back to my socialist paradise from O’Hare, after a couple of days with the Digital Signage Federation board and a great DSF mixer on Wednesday night. The mixer was at NEC’s terrific new digs in a suburban office park south of O’Hare. The event drew …
Paper And Tape Are Not The Ideal Tools For Updating A Digital Menu Display August 15, 2019 by Super User This is amazing(ly) bad – a digital menu display that has updated prices for food platters printed out, cut to size, and then taped to a live screen. I am not sure where but believe this is a grocer somewhere in the Ottawa or Montreal areas. The company behind the screens has network capability, so …
E-paper Screens Used As Patient Room Digital Signage In Florida Hospital August 14, 2019 by Super User Using screens as digital meeting room signs has turned into a big business, with dozens of companies offering a smarter way to designate whether a meeting space is occupied or booked, and by whom. There’s another very different scenario where digital signs make a lot of sense outside of rooms, and that’s in medical centers. …
Prague’s Airport Testing Digital Signage Display Tied To Predominant Passenger Languages August 14, 2019 by Super User The international airport at Prague, in the Czech Republic, is testing a digital signage-driven communications system that tailors content to the predominant language of arriving travelers. I’ve seen this done in places like Dubai for advertising at baggage carousels, but in this case, it is entirely driven by the airport management’s desire to relay passenger …
Vistar Media’s Michael Provenzano On The Rise Of Programmatic DOOH August 14, 2019 by Super User Programmatic media buying and selling for the digital out of home marketplace has been going on for many years now, and grown a lot more sophisticated, and a lot more used. Just as the digital OOH business has matured and expanded in the last few years, so have some of the key players – notably …
