Now That Coca-Cola Times Square LED Appears To Be Under Repair November 11, 2019 by Super User Maybe this routine maintenance. Maybe they’re cleaning off city grime. But whatever the case, that ill-fated kinetic Coca-Cola LED display in Times Square had workers and window-cleaner style scaffolding up on Friday. A reader in the city for meetings grabbed a couple of shots, showing numerous that are out and a crew at work. The …
Feeble Email Open Rates Make The Case For Workplace Digital Signage November 9, 2019 by Super User One of the reasons digital signage is getting a lot of traction as a tool for workplace communications is its ability to reach hard-to-reach employees with important messaging, and a big factor is the feeble effectiveness of emails. New research is confirming what was well known – that e-mail open and click-through rates were low …
Harvard Biz School Adds Massive 62-Foot Fine-Pitch LED Screen To Main Auditorium November 8, 2019 by Super User The adoption rate for direct view LED seems to to be steadily increasing, at the same time as the variety of potential applications keep broadening. I’d not really considered giant fine-pitch LED displays as workable options for lecture hall backdrops, but when you’re the Harvard Business School and have many very rich graduates, all things …
McDonald’s To Have AI-Driven Drive-Thrus In Almost All Stores Before Year’s End November 8, 2019 by Super User There’s an interesting piece up in the New York Times about how McDonald’s is investing heavily in technology to adopt to a fast-changing consumer and competitive landscape. The story goes into how the 2nd biggest fast food company in the world – Subway is #1 – has acquired AI companies this year and set up …
Premium Moviehouse In Oslo Kitted With 100 Displays November 7, 2019 by Super User A premium cinema in Oslo, Norway has built a lot of the movie-going experience around digital displays, with LED walls and about 100 Scala-driven Philips screens around the entrance lobby, hallways and concessions. The Odeon Kino AS worked with Scala Nordic before the opening last year to get the project live. Scala players drive all …
Live Data Sculpture On Warsaw Mall Facade Reacts To Nearby Pedestrians, Traffic November 7, 2019 by Super User This is a live data sculpture on a large street-facing LED display on a mall in Warsaw, Poland. Called Symulakra, the visualized content is directly influenced by things like car traffic on the nearby street and data from cell phones of people gathered around the screen, such as the general intensity of mobile internet usage, …
Trey Courtney Details How Mood Media Delivers Sensory Experiences In Retail November 6, 2019 by Super User There’s a decent chance that when you walk into a retailer in a developed country, and you hear music or some sort of in-store audio playing, that’s Mood Media. The company is in more than half a million subscriber locations in a 100-plus countries delivering in-store media solutions. While that started with music, it was …
Broadsign Adds Clear Channel’s Digital Inventory To Its Reach OOH Platform November 5, 2019 by Super User DOOH-focused software firm Broadsign has done a nice partnership deal that has Clear Channel Outdoor making its USA digital OOH inventory available via the Montreal company’s programmatic supply-side platform Reach. The integration means Reach’s inventory now exceeds 35,000 screens across the U.S. Clear Channel’s installed base includes 1,600 digital bulletins, posters, spectaculars and transit shelters …
Sports Teams Adopting LED Video Walls As Changeable Media Room Backdrops November 5, 2019 by Super User Technology companies are always looking for new markets or at least new use cases, and LED manufacturers have found one few would have predicted – media rooms for sports teams. They’re using fine pitch direct view LED displays as the backdrops for pre and post-game interviews with the athletes and coaches of college and professional …
Giant Information Towers Target Trade Show Attendees In Dortmund November 5, 2019 by Super User Navigation help and current information are very important in big footprint facilities like convention centers and exhibition halls, so it’s interesting to see the solution that went in this fall at the Messe Dortmund in Germany. Working with the German digital signage software and solutions company dimedis, the Messe put in 18 multi-function information columns – …
